Lead Management

Potential buyers can come from a variety of sources – your website, third party online campaigns, search marketing or tradeshows. You need a sound way to identify these leads and deliver them to your sales team. DemandLab improves lead management processes, providing an immediate benefit to both sales and marketing teams. With the ability to effectively manage leads, you’ll send more time selling to those who are ready to buy.

DemandLab’s proven services enable you to improve how you categorize, track and manage leads from point of inquiry to close. DemandLab will work with you to:

• Define your Demand Funnel/Waterfalll to track how your leads move from inquiry to prospect to opportunity to customer
• Establish lead classification rules and nomenclature to better identify leads for communication and reporting purposes
• Develop a lead routing plan that supports greater collaboration between sales and marketing teams
• Send sales-ready leads to reps while developing relationships with qualified prospects that aren’t ready to speak to Sales
• Nurture prospects with targeted messaging during each stage of the sales cycle

Close the loop with definitive proof of program effectiveness and ROI through meaningful metrics and program effectiveness reports that the executive team will value.