CCPA: The New Data Privacy Acronym In Town

Back to Blog CCPA is bringing GDPR-like data regulations to the U.S. and with a 2020 deadline, the clock is ticking for marketers. While similar to the GDPR, the CCPA has some key differences marketers should be aware of. The California Consumer Privacy Act (CCPA),...

Images in Email: The Best Practices Guide

Back to Blog Odds are if you’re using marketing automation, you’re using email. Odds are if you’re using emails, you’re using images in those emails. Some of the most common questions and issues we’ve seen pop up over the years here at...

Marketo Data Retention Policy – Impact and Options

Back to Blog Recently, Marketo sent an email to all customers informing them of an upcoming platform change: starting on August 15, 2018, a new policy limiting historical data to 25 months will be implemented. After that date, most historical data will be unavailable...