The Marketing Automation Expert team member is a technically-focused marketer and problem-solver with a deep curiosity and passion for creating and building software solutions that combine marketing and sales technology with process, automation, and data governance to deliver value for DemandLab’s clients.
The Marketing Automation Expert partners with the EMEA Technical and Admin Lead and other Martech Solutions Architects to deliver solutions by supporting the design, delivery, and execution of client engagements such as nurture programs, scoring programs, trigger-based communications, general email campaigns, reporting, and analytics.
This role requires implementing and maintaining tactical items, with end reporting and customer goals in mind. The Marketing Automation Expert is a data-driven team member that applies customer-appropriate data analysis techniques, data governance regimes, and integrates third-party data sources into a holistic data system. As a problem solver, the Marketing Automation Expert is expected to be able to investigate and debug a wide range of issues that may arise while engaged on a client’s project including (but not limited to) communication timing and deliverability issues, duplicate record management, implement responsive design and accessibility for marketing assets, and troubleshoot third-party integrations and synchronization events.
Qualified applicants must possess a solid background in demand generation or marketing operations, with demonstrated expertise in Marketo and similar expertise in Salesforce.com. Experience with multiple platforms is a strong plus.
Our delivery team uses a number of tools including an advanced project management platform, communications systems, as well as testing and quality assurance processes and platforms. The Marketing Automation Expert team member must be prepared to lead client projects within environments that leverage technology to efficiently deliver our services and uphold our values of accountability, transparency, and timely collaboration to ensure success across all client engagements.