DemandLab Wins Big at the Summit International Marketing & Advertising Awards
DemandLab receives two Summit Creative Awards for content marketing initiatives developed for its client, LLR Partners
[PHILADELPHIA, PA] – [July 10, 2018] – The Summit International Awards announced that DemandLab, a technology-focused marketing consultancy, was selected as a double winner at the 2018 Summit Creative Awards. The winning work was produced for client LLR Partners, a private equity firm. DemandLab won Bronze in the Marketing Materials/Collateral – Book/Journal/Magazine category for LLR’s Growth Guide ebook and Silver in the Industry Specific Marketing – Financial Marketing category for LLR’s GrowthBits blog.
The Summit Creative Award is an international marketing and advertising competition that spotlights the achievements of small and mid-sized firms and agencies worldwide across all media and industries.
This year’s awards attracted over 5,000 submissions coming from a record-breaking 26 countries. Entries were judged on the strength of the concept, message targeting and honing the synergy between concept, copy and layout/execution, quality of execution, and ability to persuade.
The award-winning content was developed for LLR Partners, a lower middle market private equity firm that needed a way to reach a wider audience, stand out in a highly competitive market, and further its mission to enable success for high-growth companies and, in turn, for its investors, through value creation.
“Sharing knowledge has always been a part of our culture,” said Kristy DelMuto, VP of Strategic Marketing at LLR. “With DemandLab, we were able to codify the growth expertise within our portfolio companies, LLR teams and network into content that has helped measurably expand our reach and connect us to investment opportunities we may otherwise have missed.”
The GrowthBits blog publishes best practices and real-world insights for growth-focused companies. In the first year alone, the blog served as a critical component of LLR’s content marketing and origination strategy, helping to grow LLR’s lead database by 82%, increase its reach on LinkedIn by 62%, increase levels of engagement with its content by 32%, and convert site visitors to the firm’s newsletter at a rate of 18% month over month.
Building on the success of GrowthBits, LLR subsequently published a collection of this thought leadership in an ebook. The 2018 LLR Growth Guide collected the best of GrowthBits in a tablet-friendly, magazine-style “long read” format that’s perfect for their executive audience to enjoy during long commutes and airport stopovers.
“LLR is an inspiring example of content marketing done right,” said Hayden Jackson, Director of Content Strategy for DemandLab. “By using the collective expertise of their portfolio, network and internal teams to create accessible, consumable content, they created a knowledge resource that has not only furthered their own opportunities, but supported the success of an entire community of entrepreneurs and business leaders.”
Additional information about the Summit International Awards can be found at www.summitawards.com.
DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. Learn more about this award-winning consultancy at www.demandlab.com.