Magento Quadruples Engagement with A New Nurture Strategy
From “Batch-and-Blast” to Data-Driven Nurtures
When Magento was acquired by global digital media and digital marketing solutions leader Adobe, they had a huge opportunity to expand into the Asia-Pacific market. But Magento’s time-consuming, batch-and-blast email approach proved ineffective in reaching this new target audience. With a wealth of high-quality content at their disposal, Magento needed a way to match the right content to the right audience segment.
To accomplish this, Magento engaged DemandLab to implement a highly targeted and personalized Marketo nurture campaign while eliminating workload. As a result, Magento was able to:
Boost lead engagement 4X in just a few months
Regain 10 weeks of staff time per year
Target high-value market segments
Find out how DemandLab’s two-phased approach helped Magento transform a manual email process into a sophisticated nurture that automatically moves leads through the buyer journey and drives pipeline.