Case Study

Orchestrated Nurture Boosts Conversions And Upsells

TRANSFORMING THE CUSTOMER EXPERIENCE

This consumer asset-rental company needed to improve communications with its rental customers in order to improve the experience, increase conversions, and maximize upsell revenue.

DemandLab helped them develop a Marketo architecture that orchestrated its email and offline channels. The system enabled the company to collect and use customer data to deliver coordinated, engaging interactions that are dynamic, responsive, and personalized to each customer’s unique situation and needs. As a result, the company was able to:

  • Turn a B2C transaction into a long-term relationship

  • Increase reservation rates by 11%

  • Significantly increase upsell revenue for moving supplies

Learn how DemandLab helped this company transform a purely transactional exchange into a highly personalized, multi-channel, multi-touch experience that generates greater value to the customer and more revenue for the organization.

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