A Unique Nurture Brings Personalization to Qlik’s Global Database
Untangling a global, multilingual campaign
With a global market that spans 100 countries and growing, Qlik has a massive and highly differentiated lead database, which made timely, relevant outreach a challenge.
Find out how DemandLab helped Qlik tame the beast by using advanced Marketo features to create a campaign capable of scaling powerfully while accounting for the location, language, buying stage, and interest level of every single individual on their list.
DemandLab helped Qlik create a sophisticated, flexible campaign capable of supporting a highly segmented, variable nurture that could:
Account for each lead’s interests, location, and more
Communicate with greater nuance and authenticity
Vary the email cadence based on each lead’s activity patterns
The new nurture strategy enabled Qlik to embrace a modern architecture that created a highly personalized, authentic experience for each lead, yet significantly reduced the Qlik team’s administrative time and costs.