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2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

The first wave of tech innovation has transformed marketing. How are you preparing for the second wave?

This report uncovers what marketing decision-makers are thinking—and doing—about data analytics, improving data quality and accuracy, and how this impacts martech initiatives today.

Did you know?

  • Only 25% consider their marketing data and technology strategy a success
  • 50% report that integrating data across technologies is a top barrier

Use this report to:

  • Validate your strategic marketing spend
  • Build a business case for investment and strategic approach
  • Get internal support for your initiatives with hard data
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