The first wave of tech innovation has transformed marketing. How are you preparing for the second wave?
This report uncovers what marketing decision-makers are thinking—and doing—about data analytics, improving data quality and accuracy, and how this impacts martech initiatives today.
Did you know?
- Only 25% consider their marketing data and technology strategy a success
- 50% report that integrating data across technologies is a top barrier
Use this report to:
- Validate your strategic marketing spend
- Build a business case for investment and strategic approach
- Get internal support for your initiatives with hard data
