Private Equity Firm Generates Leads with Content Marketing

For LLR and its investors, success hinges on the ability to attract and grow high-potential companies, but the competition for these investment opportunities is fierce.

How could the firm engage an elusive, C-suite audience more effectively?

LLR and DemandLab collaborated on the creation of thought-leadership content that delivered relevant, valuable, peer advice to the executives of fast-growing companies. The resulting “GrowthBits” blog helped this investment firm achieve:

  • 82% database growth
  • 62% increased reach on LinkedIn
  • 32% increased engagement

Read the case study to find out how LLR leveraged content marketing to showcase its expertise and establish new connections with a thriving community of entrepreneurs, influencers, and visionaries.

 

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