eCommerce Company Quadruples Engagement Through Nurture

When Magento was acquired by global digital media and digital marketing solutions leader Adobe, they had a huge opportunity to expand into the Asia-Pacific market.

But Magento’s time-consuming, batch-and-blast email approach proved ineffective in reaching this new target audience. With a wealth of high-quality content at their disposal, Magento needed a way to match the right content to the right audience segment.

To accomplish this, Magento engaged DemandLab to implement a highly targeted and personalized Marketo nurture campaign while eliminating workload. As a result, Magento was able to:

  • Boost lead engagement 4X in just a few months
  • Regain 10 weeks of staff time per year
  • Target high-value market segments

Find out how DemandLab’s two-phased approach helped Magento transform a manual email process into a sophisticated nurture that automatically moves leads through the buyer journey and drives pipeline.

Previous Article
How to Enhance the Uberflip Content Experience Using Tags
How to Enhance the Uberflip Content Experience Using Tags

Putting time and effort into choosing the right tags can take your Uberflip content experience from good to...

Next Article
Power to the Power Users: Advancing Your Use of Smart Lists
Power to the Power Users: Advancing Your Use of Smart Lists

Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows ...