Courtney Grimes

Courtney is a Martech Solutions Architect at DemandLab who uses creative problem-solving and technical capabilities to make marketing and sales technology work for B2B and B2C clients. She has helped organizations solve their most perplexed technical issues and restructure their processes to optimize the return on marketing automation and CRM.

  • 6 Mistakes That Will Sink Your Global Marketing Campaign

    6 Mistakes That Will Sink Your Global Marketing Campaign

    Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

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  • How to Build Marketo Campaigns that Scale Globally

    How to Build Marketo Campaigns that Scale Globally

    For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • Power to the Power Users: Getting Smarter on Smart Lists

    Power to the Power Users: Getting Smarter on Smart Lists

    How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.

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  • Power to the Power Users: Effective Folder Structures

    Power to the Power Users: Effective Folder Structures

    The folder structures you create in Marketo are essential to effective marketing campaigns.

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  • Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Having search engines pick up your content is usually a good thing–but not in this case.

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  • CCPA: The New Data Privacy Acronym In Town

    CCPA: The New Data Privacy Acronym In Town

    The clock is ticking on the California Consumer Privacy Act. Are you ready to comply?

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  • Images in Email: The Best Practices Guide

    Images in Email: The Best Practices Guide

    While image editing can seem daunting, it takes emails from "just OK" to high performing.

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  • Your Marketing Reporting Sucks! But, It Doesn’t Have To

    Your Marketing Reporting Sucks! But, It Doesn’t Have To

    How can marketers harness big data technologies to truly understand the customer journey?

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  • I Want to Believe, but: Your Email Deliveries Aren’t Real, Either.

    I Want to Believe, but: Your Email Deliveries Aren’t Real, Either.

    Find out why surface-level metrics like clicks and visits don't reflect your true marketing impact.

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  • GDPR: Where in the World are My Records, Anyway?

    GDPR: Where in the World are My Records, Anyway?

    As marketing departments become data stewards for organizations, what should be top of mind?

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  • I Want to Believe, but: You Can’t Coast on What You Did for Anti-Spam Measures a Year Ago

    I Want to Believe, but: You Can’t Coast on What You Did for Anti-Spam Measures a Year Ago

    If you haven't updated your anti-spam measures lately, this odd issue may put you at risk.

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  • I Want to Believe, but: Your Email Link Clicks Aren’t Real

    I Want to Believe, but: Your Email Link Clicks Aren’t Real

    Odds are your email reports are lying to you. These tips will help you uncover the truth.

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  • Big Data – How marketers can get their feet wet by building a marketing data lake

    Big Data – How marketers can get their feet wet by building a marketing data lake

    Marketers need to move from spreadsheets and pivot tables to marketing data lakes.

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  • Thoughts on Marketo Summit 2017 and Project Orion

    Thoughts on Marketo Summit 2017 and Project Orion

    What will the announcement mean for marketing operations and architectural choices?

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  • Marketo and Google Analytics Integration Guide: Content Grouping

    Marketo and Google Analytics Integration Guide: Content Grouping

    Learn how to use Marketo and Google Analytics to track and analyze content performance.

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  • Marketo and Google Analytics Integration Guide: Data Filtering and Sorting

    Marketo and Google Analytics Integration Guide: Data Filtering and Sorting

    Still using Google Analytics as glorified website tracker? Learn how to take it to the next level.

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  • The Ultimate Google Analytics and Marketo Integration Guide

    The Ultimate Google Analytics and Marketo Integration Guide

    Together, they can help you see deeper into the lead lifecycle than you ever thought possible.

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  • Get on the Right ‘Track’ with UTM Tagging

    Get on the Right ‘Track’ with UTM Tagging

    Using tags can cut your reporting turnaround, setup, and execution time significantly.

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