Eric Hollebone

Eric is DemandLab's Chief Services Officer. He is a three-time Marketo Champion, a two-time Revvie Award winner, author of “Change Agents: The Radical Role of Tomorrow’s CMO,” and an early advocate of marketing automation, measurement, and analytics. Eric has experience leading all facets of global marketing and product management, including customer acquisition/retention, brand awareness/development, corporate/content marketing, product management for large public sector enterprises, early-stage ventures and private organizations.

  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

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  • DemandLab helps Marketo secure its first higher education client

    DemandLab helps Marketo secure its first higher education client

    Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.

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  • How to Get Real about Revenue Attribution

    How to Get Real about Revenue Attribution

    Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?

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  • Adobe Summit 2019: Observations and Predictions

    Adobe Summit 2019: Observations and Predictions

    Adobe Summit 2019 showed B2B marketers an enhanced vision of the future.

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  • The One Thing That Will Increase Conversions (And Three Things That Won’t)

    The One Thing That Will Increase Conversions (And Three Things That Won’t)

    Conversion is central to the marketing mission. But are we doing it right?

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  • Chrome 70: Just as severe as Chrome 66 for unprepared marketers

    Chrome 70: Just as severe as Chrome 66 for unprepared marketers

    Here’s a brief update on the Google Chrome/Symantec security certification debacle.

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  • Adobe acquires Marketo

    Adobe acquires Marketo

    DemandLab examines the impact Adobe's acquisition announcement will have on marketers.

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  • Are You Letting Your Vendors Throw Away Valuable Customer Data?

    Are You Letting Your Vendors Throw Away Valuable Customer Data?

    Every piece of customer data is earned with blood, sweat, tears, and cash. Don't throw it away.

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  • The insidious ways Chrome 66 will break your marketing efforts

    The insidious ways Chrome 66 will break your marketing efforts

    Learn how to spot and fix the issues that can kill your website and ruin the customer experience.

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  • How To Turn Better Time Management Into A Bigger Marketing Budget

    How To Turn Better Time Management Into A Bigger Marketing Budget

    Impress your boss by translating time-saving efficiencies into organizational budget savings.

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  • Break the ‘Iron Triangle’ With These Top Timesavers for Marketing

    Break the ‘Iron Triangle’ With These Top Timesavers for Marketing

    While you can't always find more money in the budget, you CAN find more hours in the day.

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  • Can’t get more marketing budget? Try bending the laws of physics.

    Can’t get more marketing budget? Try bending the laws of physics.

    These tips can help you squeeze hundreds of extra hours out of every team member.

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