Hayden Jackson

Hayden is DemandLab's Director of Content Strategy. She has 20 years of in-house and agency experience in marketing communications and content marketing. Her areas of focus include content strategy, content creation, and content performance. She helps clients deliver content experiences that engage the company's target audiences and align with its business goals.

  • 3 Tips for Generating Leads During a Downturn

    3 Tips for Generating Leads During a Downturn

    Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • How to Select the Best Channels to Promote Your B2B Content

    How to Select the Best Channels to Promote Your B2B Content

    In this Hayden Jackson, looks at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.

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  • How to Enhance the Uberflip Content Experience Using Tags

    How to Enhance the Uberflip Content Experience Using Tags

    Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.

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  • DemandLab Appoints Hayden Jackson as Director of Content Strategy

    DemandLab Appoints Hayden Jackson as Director of Content Strategy

    Hayden brings 20 years of marketing, copywriting, and content strategy experience to the agency.

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  • Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)

    Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)

    Untangle content strategy and learn how to create one that's simple and effective.

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  • Uberflip Conex: Why 2019 is the Year of Content Activation

    Uberflip Conex: Why 2019 is the Year of Content Activation

    The event was packed with new ideas, but "content activation" was the standout trend.

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  • 5 Reasons Your B2B Marketing Personas Aren’t Working

    5 Reasons Your B2B Marketing Personas Aren’t Working

    Personas are a powerful marketing tool, but few marketers are seeing optimal value from them.

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  • The One Thing Missing from Virtually Every B2B Marketing Persona

    The One Thing Missing from Virtually Every B2B Marketing Persona

    If you're a content marketer, make sure your personas include this mission-critical element.

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  • How to Spring Clean Your Marketing Content in 3 Steps

    How to Spring Clean Your Marketing Content in 3 Steps

    This process will help you organize, update, and see more value from your existing content.

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  • How B2B Financial Firms Can Use Content Marketing to Win Big

    How B2B Financial Firms Can Use Content Marketing to Win Big

    B2B firms in the finance sector are winning at content. Here are some top performers.

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  • Mo’ Money, Mo’ Content: How to Make the Case for a Bigger Content Marketing Budget

    Mo’ Money, Mo’ Content: How to Make the Case for a Bigger Content Marketing Budget

    Content marketers can use these levers to build a convincing case for bigger budgets.

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  • The Top Content-Marketing Trend For 2019 Is Not Even On Your Radar

    The Top Content-Marketing Trend For 2019 Is Not Even On Your Radar

    Before you dive into the latest trends such as AI, VR, AR, and chatbots, focus on this.

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  • What Should You Spend On Content Marketing In 2019?

    What Should You Spend On Content Marketing In 2019?

    There's no magic number, but there ARE benchmarks you can use to calculate your budget.

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  • No one reads anymore. What does it mean for B2B content marketing?

    No one reads anymore. What does it mean for B2B content marketing?

    Is long-form content dead? Should we ditch the white papers in favor of snackable stats?

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  • Is your content marketing too “self-exuberant”? (Yes, probably.)

    Is your content marketing too “self-exuberant”? (Yes, probably.)

    These bad (and all-too-common) habits are turning audiences away from marketing content.

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  • Will Metaphors Kill Your Marketing?

    Will Metaphors Kill Your Marketing?

    Metaphors can bring your marketing message to life, but be careful how you use them.

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  • Let’s Not Make This Personal: Marketing Personalization Gone Wrong

    Let’s Not Make This Personal: Marketing Personalization Gone Wrong

    Personalization is a powerful force for good in marketing, but it can have a dark side.

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  • 3 Tips for Pivoting Your Brand After an Acquisition

    3 Tips for Pivoting Your Brand After an Acquisition

    Learn how to roll out a new brand efficiently to protect continuity and customer trust.

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  • Half-Brained Marketing: Why Martech And Content Need Each Other

    Half-Brained Marketing: Why Martech And Content Need Each Other

    Marketing has never required more cooperation between right- and left-brained thinking.

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