BI firm increases global engagement with highly segmented 1-1 nurture

Qlik, a business intelligence firm, needed to create a sophisticated, segmented nurture that delivered a personalized experience for their global audience. The technology infrastructure also had to be easy for their international marketing team to manage.

DemandLab helped them build an intricate nurture architecture using Marketo and Salesforce that seamlessly delivers content based on the lead's needs, interests, behaviors, buying stage, geography, and more.

“We were able to develop a highly complex nurture campaign that scaled powerfully while creating a more authentic experience for our prospects.”
Ashley Goerger Senior Director, Global Installed Base Programs & Community, Qlik

Key Insights:

  • Capturing original source detail supports profiling and tracking
  • Tracking last point of engagement supports communication based on current interests
  • Using targeted audience segmentation based on interest, journey, and language increases conversions
  • Geographic destination points ensure right-time delivery of email
  • Geographic and interest personalization provides exponential engagement and conversion results seen across all segments

Contact us today and schedule a discovery call to learn how DemandLab can help you achieve your goals.

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