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eBook: Change Agents Strategy Playbook

Change Starts Now. A Step-by-Step Framework for Building a Revenue Ecosystem®.

Marketers are leading the path towards digital transformation within their organizations, The Change Agents: The Radical Role of Tomorrow’s CMO book was written to guide these marketers through the process and inspire a transformational mindset.

For marketers who are ready to turn their inspiration into execution, the step-by-step Change Agents Playbook will help you embark on the first three steps in the Revenue Ecosystem® Framework.

Use this playbook to:

  • Define and align your organization’s goals with marketing’s initiatives
  • Engage and get buy-in across business units and the executive team
  • Optimize data strategies and processes

The playbook includes worksheet templates and additional resources to guide your efforts and help you create a strategic blueprint to turn your marketing vision into a reality.

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eBook: Definitive Guide to Marketing Personas
eBook: Definitive Guide to Marketing Personas

Are your personas "revenue ready"? Find out with this eBook.

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