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eBook: Make the Case for Content Marketing

Need a bigger content marketing budget? Here's how to get it.

Content marketing can help you generate leads, create demand, and accelerate the pipeline. But first, you have to convince the decision-makers that it’s worth the investment.

This step-by-step ebook will help you build a case for content marketing that clearly articulates the benefits your organization will see, the risks you run by delaying the investment, and the budget you need to put your strategy in motion.

Learn how to use the “three P’s” to:

  • Tell a story that connects content marketing to organizational goals
  • Collect the data points that actually matter to executive decision-makers
  • Quantify the gap you need to close in order to compete in the market

The ebook includes a fill-in-the-blank template to help you build the perfect case and convince the decision-makers to support your content marketing plans.

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