Asset rental company boosts conversions and upsells with an orchestrated nurture

This consumer asset-rental company needed to improve communications with its rental customers in order to improve the experience, increase conversions, and maximize upsell revenue.

DemandLab helped them develop a Marketo architecture that orchestrated their email and offline channels. The system enabled the company to collect and use customer data to deliver coordinated, engaging interactions that are dynamic, responsive, and personalized to each customer’s unique situation and needs. 

See the remarkable results this project produced for them.

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BI firm increases global engagement with highly segmented 1-1 nurture
BI firm increases global engagement with highly segmented 1-1 nurture

New Marketo architecture elevated the buyer experience throughout the journey.

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Private equity fintech firm uses automation to elevate marketing impact
Private equity fintech firm uses automation to elevate marketing impact

With a new Marketo framework, iLEVEL reduced customer acquisition costs by 40%.

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