B2B Fashion Curator Slashes Costs with Newsletter Automation

As a premier, global information hub for the fashion industry, Stylesight (now WGSN) needed to produce and distribute multiple newsletters in different languages and themes every month. 

DemandLab helped them to streamline and simplify the process using Marketo, which saved the marketing department an estimated $300,000 in operating costs and earned the team rave reviews from newsletter recipients. 

Read the case study for details and best practices.

Previous Article
10 Things Every Marketer Needs To Spark Digital Transformation
10 Things Every Marketer Needs To Spark Digital Transformation

What steps should marketers take to support a digital transformation in their organization?

Next PDF
BI firm increases global engagement with highly segmented 1-1 nurture
BI firm increases global engagement with highly segmented 1-1 nurture

New Marketo architecture elevated the buyer experience throughout the journey.