A Radical Shift in the Role of the CMO

Is it time for a radical redefinition of the role of the CMO?

Rhoan Morgan, CEO at DemandLab, certainly thinks so. She makes her case throughout her conversation with Bryan Kramer on Leadtail TV, as well as in her book, Change Agents.

In this interview, Rhoan and Bryan discuss what that new CMO skillset might look like... How "in the weeds" do marketing leaders need to get with their technology stack? How can they align with their sales partners in making revenue the teams' North Star? And where does creativity and the human element fit in?

About the Author

Rhoan Morgan

Rhoan is DemandLab's CEO and Co-Founder. She is an award-winning digital marketing professional with more than 15 years of expertise and a strong track record of generating results for B2B and B2C marketing and sales teams through advanced integrated marketing automation campaigns. She is also the host of the Revenue Rebels podcast on SLMA Radio and the author of Change Agents: The Radical Role of Tomorrow's CMO.

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