Private Equity Firm Generates Leads with Content Marketing

For LLR and its investors, success hinges on the ability to attract and grow high-potential companies, but the competition for these investment opportunities is fierce.

How could the firm engage an elusive, C-suite audience more effectively?

LLR and DemandLab collaborated on the creation of thought-leadership content that delivered relevant, valuable, peer advice to the executives of fast-growing companies. The resulting “GrowthBits” blog helped this investment firm achieve:

  • 82% database growth
  • 62% increased reach on LinkedIn
  • 32% increased engagement

Read the case study to find out how LLR leveraged content marketing to showcase its expertise and establish new connections with a thriving community of entrepreneurs, influencers, and visionaries.

 

Previous PDF
Asset rental company boosts conversions and upsells with an orchestrated nurture
Asset rental company boosts conversions and upsells with an orchestrated nurture

A new Marketo architecture and channel integration transformed the customer experience.

Next PDF
Fintech firm attracts a multimillion-dollar opportunity with interactive content
Fintech firm attracts a multimillion-dollar opportunity with interactive content