Magento, a leading open commerce platform, had an opportunity to expand their footprint into new global markets, and they wanted to ramp up their marketing outreach rapidly.
DemandLab helped the marketing operations (MOps) team implement systems and processes that enabled them to scale up their marketing campaigns without burning out or breaking down. By optimizing the team's Marketo instance and creating new structures and workflows, DemandLab helped the MOps team to:
- Support a 50X volume of multilingual campaigns
- Slash campaign time-to-market by 70%
- Support the needs of a fast-growing company
Read the case study to find out how DemandLab helped Magento MOps to upskill their technical capabilities, achieve new economies of scale, and prove their ability to support rapid market expansion.
