Asset rental company boosts conversions and upsells with an orchestrated nurture

This consumer asset-rental company needed to improve communications with its rental customers in order to improve the experience, increase conversions, and maximize upsell revenue.

DemandLab helped them develop a Marketo architecture that orchestrated their email and offline channels. The system enabled the company to collect and use customer data to deliver coordinated, engaging interactions that are dynamic, responsive, and personalized to each customer’s unique situation and needs. 

See the remarkable results this project produced for them.

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Finance firm doubles engagement with content marketing
Finance firm doubles engagement with content marketing

Leading with content helped PEF achieve “hockey stick” growth in brand engagement.

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Private Equity Firm Generates Leads with Content Marketing
Private Equity Firm Generates Leads with Content Marketing

A focus on thought leadership helped LLR connect with high-growth, high-potential companies.