360˚ View of the Customer
See Your Customer Clearly
Marketers are closest to the customer, yet we often struggle to see them clearly because our systems of engagement aren’t set up to turn touchpoints into insights.
When we structure our CRM to collect data at every touchpoint, our customers emerge in three dimensions and the data enables every business function to anticipate the customer’s needs, elevate the relationship, and identify new opportunities for customer success and revenue acceleration.
We Can Help
Ready to see your customers in rich, vivid detail?
We’ll help you:
- Redesign the system of record to optimize data collection
- Identify the customer data collected across all touchpoints
- Use qualitative and quantitative data to enrich the customer profile
From 360˚ view of the customer to customer journey
When you can see your customers clearly, you can support them on a journey where they’re welcomed, recognized, and understood.
Crafted insights that keep you relevant
Personalization is a powerful force for good in marketing. But, like another Force, personalization can have a dark side.read more
DemandLab’s Eric Hollebone and Courtney Grimes set out to show marketing leaders how to leverage big data technologies at the 2018 Marketing Nation Summit.read more
Learn how to get more out of your Google Analytics by integrating with Marketo. Explore the capabilities that an integration between these powerful platforms delivers.read more