Data Architecture and Data Science
Unlock your data’s incredible value.
Tap into the transformative power of your data with advanced data architecture, science, and analytics services. By providing models, policies, rules and best practices for data collection, storage, integration, sharing, and analytics, we help your organization use data to generate deeper business insights and deliver more rewarding customer experiences.
- Explore. Our team of technologists and data scientists looks at the data practices and technologies in your organization and conduct audits to determine your data’s integrity, accessibility, and fluidity. We build on this exploration by leading a discovery with your team members to determine the areas where a lack of good data or data-driven insight is holding them back.
- Recommend. Based on our findings, we present you with a set of recommendations for data technologies, best practices, and research opportunities that will generate the insight, clarity, and responsiveness you need to achieve specific goals.
- Implement. Whether your solution requires a technology implementation, staff training, or a research project led by data scientists and analysts, the DemandLab team has the expertise to deliver on the requirement.
We specialize in:
- Data hygiene and integrity processes
- Data management and governance
- Data analytics technology integration
- Data augmentation and enrichment
- Customer segmentation and profiling
We help you:
- Attribute revenue to campaigns and channels
- Forecast customer churn, lifetime value, and win-back
- Measure and optimize customer satisfaction
- Evaluate and optimize pricing strategies
- Mine and visualize data meaningfully
- Share and reassemble data across systems
- Optimize campaigns in real time
Are you ready for a transformation?
Marketers are focused on making the customer journey as effortless and frictionless as possible, and 46% of marketers are using interactive content to do just that. Are you?read more
Find out how a single piece of carefully designed interactive content achieved dramatic results for global fintech company Ipreo, including new sales opportunities worth nearly $1 million.read more
As the marketing role continues to evolve, how can marketers keep the pace? The solution is the Revenue Ecosystem™, a framework that will help guide you and your team through your own successful digital transformation.read more
Get the Transformation Started Today
With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation. Reach out to learn how we can help you advance your business goals.