THE NEW MARKETING IMPERATIVE
For the first time in history, any marketer can draw a straight line from their marketing efforts to the organization’s bottom-line revenue. That means marketing can finally prove its value to the organization in clear and measurable terms.
But to seize the opportunity, you need to align the marketing function with the broader revenue ecosystem. Marketers need to redefine their success by replacing the marketing-centric language of clicks and leads with the business-centric language of revenue and growth.
We Can Help
At DemandLab, we believe that every marketing strategy needs to begin with measurable revenue growth as its ultimate aim.
We’ll help you:
- Identify your organization’s revenue targets
- Align marketing activities with revenue expectations
- Identify the technology needed to help you scale
- Identify bottlenecks that automation can alleviate
From revenue growth to digital transformation
When the marketing mission is driven by revenue, it changes everything, from the talent you seek to the goals you set to the business units you collaborate with.
Crafted insights that keep you relevant
If you’re in marketing, your world is changing fast. For some, this is cause for panic. But for others, it’s exhilarating. Today, we are proud to announce the publication of Change Agents: The Radical Role of Tomorrow’s CMO.read more
If you didn’t get a chance to attend the #MarTech Conference in parallel with the Marketing Nation Roadshow in Boston, we’ve compiled some can’t miss key takeaways.read more
Updates to your martech platforms are continuous and span from simple improvements to significant modifications. But, what happens when a platform or system update impacts your customer’s experience?read more