THE NEW MARKETING IMPERATIVE
For the first time in history, any marketer can draw a straight line from their marketing efforts to the organization’s bottom-line revenue. That means marketing can finally prove its value to the organization in clear and measurable terms.
But to seize the opportunity, you need to align the marketing function with the broader revenue ecosystem. Marketers need to redefine their success by replacing the marketing-centric language of clicks and leads with the business-centric language of revenue and growth.
We Can Help
At DemandLab, we believe that every marketing strategy needs to begin with measurable revenue growth as its ultimate aim.
We’ll help you:
- Identify your organization’s revenue targets
- Align marketing activities with revenue expectations
- Identify the technology needed to help you scale
- Identify bottlenecks that automation can alleviate
From revenue growth to digital transformation
When the marketing mission is driven by revenue, it changes everything, from the talent you seek to the goals you set to the business units you collaborate with.
Crafted insights that keep you relevant
The metaphors you use to describe your products and services can bring your marketing message to life, but be careful how you use them.read more
DemandLab receives two Summit Creative Awards for content marketing initiatives developed for its client, LLR Partners.read more
“Integration” is a scary word for 50% of marketing leaders surveyed in our new martech and data report and making them want to run to the hills.read more