THE NEW MARKETING IMPERATIVE
For the first time in history, any marketer can draw a straight line from their marketing efforts to the organization’s bottom-line revenue. That means marketing can finally prove its value to the organization in clear and measurable terms.
But to seize the opportunity, you need to align the marketing function with the broader revenue ecosystem. Marketers need to redefine their success by replacing the marketing-centric language of clicks and leads with the business-centric language of revenue and growth.
We Can Help
At DemandLab, we believe that every marketing strategy needs to begin with measurable revenue growth as its ultimate aim.
We’ll help you:
- Identify your organization’s revenue targets
- Align marketing activities with revenue expectations
- Identify the technology needed to help you scale
- Identify bottlenecks that automation can alleviate
From revenue growth to digital transformation
When the marketing mission is driven by revenue, it changes everything, from the talent you seek to the goals you set to the business units you collaborate with.
Crafted insights that keep you relevant
This month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft on the Revenue Rebels podcast to discuss accelerating company growth.read more
Project management may not be the sexiest topic in marketing, but it’s one of the most important, as marketers face a growing need to maximize efficiency.read more
As reader’s appetite for text dwindles to nothing, where does that leave B2B content marketing? Is long-form content dead? Should we ditch the white papers and just tweet a few snackable stats? Yes and no.read more