THE NEW MARKETING IMPERATIVE
For the first time in history, any marketer can draw a straight line from their marketing efforts to the organization’s bottom-line revenue. That means marketing can finally prove its value to the organization in clear and measurable terms.
But to seize the opportunity, you need to align the marketing function with the broader revenue ecosystem. Marketers need to redefine their success by replacing the marketing-centric language of clicks and leads with the business-centric language of revenue and growth.
We Can Help
At DemandLab, we believe that every marketing strategy needs to begin with measurable revenue growth as its ultimate aim.
We’ll help you:
- Identify your organization’s revenue targets
- Align marketing activities with revenue expectations
- Identify the technology needed to help you scale
- Identify bottlenecks that automation can alleviate
From revenue growth to digital transformation
When the marketing mission is driven by revenue, it changes everything, from the talent you seek to the goals you set to the business units you collaborate with.
Crafted insights that keep you relevant
Personalization is a powerful force for good in marketing. But, like another Force, personalization can have a dark side.read more
DemandLab’s Eric Hollebone and Courtney Grimes set out to show marketing leaders how to leverage big data technologies at the 2018 Marketing Nation Summit.read more
Learn how to get more out of your Google Analytics by integrating with Marketo. Explore the capabilities that an integration between these powerful platforms delivers.read more