Martech Strategy

Explore our Martech Services

Set the foundation

If you’re ready to lead a digital transformation in your organization, we can help you formulate the case for change and translate ambitious goals into a strategic framework that identifies the people, processes, technology, and data resources required.

DemandLab’s senior strategists have worked with companies of every size, from startups to Fortune 500s. Through extensive discovery, consultation, and collaboration, we examine the status quo, articulate the desired state, and present a clear way forward in language that resonates at the leadership level.

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DemandLab’s strategic services support marketing leaders who recognize the need for change. If you seek to engage the organization and transform its efficiency, market position, and revenue potential, we can help you make a strong case for change and win the organizational buy-in you need to operationalize it.

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  • Goal setting and alignment
  • Revenue attribution
  • Business case development
  • Martech research
  • Planning for scale

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  • Maturity assessments
  • Gap analyses
  • Determination of requirements
  • System health checks

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  • System architecture
  • Roadmap and implementation timelines
  • Proposal preparation
  • Sales/marketing alignment


Find out how DemandLab can help you create a compelling case for change.

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