Sightline™ Revenue Attribution

Accurately measure and confidently prove marketing's impact on B2B revenue.
Let’s Talk Attribution

What is Sightline?

DemandLab Sightline™ is a customer-centric revenue attribution solution designed for large enterprise and Fortune 2000 B2B marketers who need to measure and prove their impact on revenue to their team and to their C-Suite. Designed for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud, Sightline works continuously in the background of your existing technologies and workflows to orchestrate end-to-end marketing attribution data.

Let’s Talk Attribution

Why choose Sightline?

Since 2009, we’ve worked with clients to report on their marketing initiatives. That means we have key insights into where other revenue attribution products fail and have developed Sightline to solve those common problems.

“DemandLab’s attribution framework helped us build dashboards that showed the impact on revenue of every digital marketing activity. Not only did that prove our value to the organization, it helped us evaluate our marketing channels, campaigns, and vendors more accurately.”
Executive Director, Marketing
IHS Markit
“DemandLab's revenue attribution framework has enabled us to attribute our lead sources to sales opportunities and revenue more accurately and with significantly less time and effort.”


Executive Vice President Sales & Marketing
AR Funding
Fortune 2000 marketer putting up sticky notes detailing Sightline features


Sightline's flexible revenue attribution solution enables marketers to drill down and analyze customer touchpoints, marketing channels, and financial data.

  • People-centric attribution methodology

    Sightline follows, tracks, and reports on people first rather than companies, enabling you to identify and market to the entire buying team.

  • Light impact on your organization

    Sightline utilizes processes and systems you currently have in place or could implement with ease. 

  • Trustworthy and transparent insights

    There's no "black box"—your attribution data is not only accurate but explainable

  • Accurate measurement of marketing effectiveness

    Sightline enables you to accurately measure and optimize marketing effectiveness while proving your direct impact on sales.

  • Intelligent buyer insights

    Sightline generates actionable insights into buying behaviors.

  • Business confidence tool

    Whether you're planning your budget, deciding what channels work best, or just want to show marketing's impact on revenue, Sightline gives you the clarity to make informed decisions.

Fortune 2000 marketer putting up sticky notes detailing Sightline features

Featured Resources

Browse these handpicked resources for top insights and best practices into successfully implementing revenue attribution strategies and solutions.

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Solution Sheet

DemandLab Sightline™ Overview

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The CMO's Challenge: Revenue Attribution From a Leadership Perspective

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How to Get Real about Revenue Attribution

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Change Agents Strategy Resource Set

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We’re right where you need us

We've been working remotely with clients around the globe since 2009. That means we know how to deliver great results regardless of distance, time zones, or bad traffic. Let’s work together to realize attribution success.
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