Salesforce Solutions

Amplify your customer’s journey with Salesforce

Salesforce Solutions, when combined with Marketing Engagement Platforms, can produce better results than the individual platforms can on their own. Track the outcomes of your marketing efforts, pipeline influence and enable your customer journey by linking Salesforce with your Marketing Engagement Platform.

From an airplane windows looking out over the wing with the sunset coloring the clouds
From an airplane windows looking out over the wing with the sunset coloring the clouds

The #1 CRM Solution – Salesforce

Salesforce, the leader in cloud computing, helps companies better serve their top asset and the driver behind their success – the customer. The leading Customer Success platform and #1 global CRM solution provider, Salesforce empowers companies to connect with their customers in a whole new way through a wide array of products from sales force automation and customer service software to a digital marketing platform and business intelligence software.

Salesforce supports your company efforts to build long-lasting, more meaningful relationships with customers across marketing, service, and sales all on a single cloud-based platform.

Much more than just contacts

We partner with Salesforce to help our clients move beyond using their CRM as a contact database or repository to effectively managing company interactions with customers and prospects to build a 360° View of the Customer. Our team is comprised of Salesforce Certified Administrators who are skilled in transforming your Salesforce instance to align with your business processes.

Benefits and opportunities

Marketing’s role is to empower opportunities for selling, and that responsibility doesn’t end once sales qualified leads (SQLs) are tossed over to the sales team. By giving your salespeople the tools they need to keep leads active and engaged, you can maintain momentum throughout the lead lifecycle and turn more leads into customers.

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Going deeper with your customers

The Salesforce platform alone won’t help you increase productivity or fill your pipeline with marketing qualified leads, but coupled with the expertise of the DemandLab team, our clients empower their sales team to deliver superior service.

Red dart flying from the left aimed at the centre of a bullseye target

Merge Salesforce and Marketing Engagement instances

One of the hardest aspects of corporate acquisition or merger is combining multiple CRMs and marketing engagement platforms together while the business continues to operate. The process is fraught with pitfalls and missteps if not managed well. Leverage our team’s years of expertise and dozens of projects merging and integrating Salesforce and Marketo systems.

Systems of Action

As a Salesforce partner, we have the expert knowledge to help your team derive maximum value from your CRM platform. We work with you to:

  • Implement your Salesforce instance correctly from the start with scale in mind.
  • Integrate with your marketing automation platform with your sales team.
  • Build team coordination between marketing and sales.
  • Build up your team capabilities with proper data governance and deduplication strategies.
  • Increase the lead-to-customer conversion.
  • Gain more insight into your customer, their needs, and expectations through a customer journey.
  • Use Salesforce custom object information dynamically in your marketing content and personalization campaigns.
  • Visualize your revenue flow and pipeline
  • Use account hierarchies to prioritize and target your customers.
  • Demonstrate Marketing’s effectiveness and ROI on the sales pipeline.
Get the Transformation Started Today

With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation. Reach out to learn how we can help you advance your business goals.

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