Powering Adobe Summit 2025 with Strategic Martech & Event Execution Support
Each year, Adobe Summit draws thousands of marketing leaders to explore the cutting edge of digital experiences. In 2025, the event scaled to unprecedented levels, welcoming 12,000+ in-person attendees in Las Vegas and nearly 30,000 virtual participants worldwide. Over 200 sessions across 13 tracks showcased innovation, insight, and inspiration.
But powering an event of this size and complexity wasn’t without its challenges.
Behind the scenes, Adobe’s teams faced a daunting orchestration problem: fragmented communication across departments, intense demand for personalized ABM campaigns, and the need for 24/7 global support. The internal infrastructure simply wasn’t built to scale this fast or this far, without risking delays, misalignment, or lost opportunities.
That’s where DemandLab stepped in.
As Adobe’s long-time martech and marketing operations partner, DemandLab brought the strategic insight, executional rigor, and technical expertise needed to bridge gaps and drive results.
Want to know how they did it?
Download and read the full case study to see how DemandLab helped Adobe deliver one of the largest B2B events in the world with speed, precision, and impact.