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Flagship events are some of the most visible — and expensive — investments enterprise companies make. But for many organizations,...
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In higher education, just like in B2B, long and complex buyer journeys are the norm. Prospective students explore programs, compare...
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2 min. read
As a marketing leader at a growing B2B company, you’re constantly faced with the challenge of driving more pipeline with...
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2 min. read
Each year, Adobe Summit draws thousands of marketing leaders to explore the cutting edge of digital experiences. In 2025, the...
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1 min. read
When a series of acquisitions drastically increased Adobe’s marketing operations, the MOps team was faced with managing 30+ million leads...
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1 min. read
For most marketing teams, an M&A is unknown territory, and one they have no roadmap for. With extensive experience supporting...
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1 min. read
When Adobe acquired Magento and Marketo, the synergies between all three product lines were clear. But finding ways to realize...
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1 min. read
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