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Elevate your marketing results and deliver fanatically customer-centric experiences with best practices, insights, tools, and ideas from DemandLab.

  • How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach

    How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach

    Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.

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  • 3 B2B Marketers Delivering Customer Experiences That Rival B2C

    3 B2B Marketers Delivering Customer Experiences That Rival B2C

    While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.

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  • Now Is the Time for B2B Marketers to Lead CX

    Now Is the Time for B2B Marketers to Lead CX

    Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

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  • 6 Mistakes That Will Sink Your Global Marketing Campaign

    6 Mistakes That Will Sink Your Global Marketing Campaign

    Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

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  • What is Marketing-Led Customer Experience?

    What is Marketing-Led Customer Experience?

    This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

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  • How to Build Marketo Campaigns that Scale Globally

    How to Build Marketo Campaigns that Scale Globally

    For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

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  • Marketing-Led Customer Experience: The Future of B2B49:31

    Marketing-Led Customer Experience: The Future of B2B

    Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.

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  • "DemandLab helped us configure a nuanced nurture campaign."

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  • Marketo vs. Salesforce Reports? Which Can You Trust?

    Marketo vs. Salesforce Reports? Which Can You Trust?

    Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • What B2B Can Learn from B2C Customer Experience

    What B2B Can Learn from B2C Customer Experience

    This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

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  • This Is the Critical Role Every CMO Needs to Play Right Now

    This Is the Critical Role Every CMO Needs to Play Right Now

    The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.

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  • Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

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  • How Marketing Managers Can Work Better with Their CMOs

    How Marketing Managers Can Work Better with Their CMOs

    Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?

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  • eBook: Marketing with Optimism in 2020 and Beyond

    eBook: Marketing with Optimism in 2020 and Beyond

    This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.

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  • 5 Rules for a More Productive CMO-Manager Relationship

    5 Rules for a More Productive CMO-Manager Relationship

    CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?

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  • "The nurture campaign helped us build a strong, trusted brand with prospects and customers."

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  • How To Leverage Video Marketing In Today’s Environment

    How To Leverage Video Marketing In Today’s Environment

    In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen, to discuss how to leverage video marketing effectively.

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  • "Working with DemandLab has enabled us to generate new leads through content marketing."

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  • 4 Books to Help Fight Fatigue and Boost Your Spirits

    4 Books to Help Fight Fatigue and Boost Your Spirits

    If you need a break from the daily grind, books are a great place to find solace, inspiration, and some much-needed optimism.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • 4 Questions B2B Marketers Are Asking About the Downturn

    4 Questions B2B Marketers Are Asking About the Downturn

    Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

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  • The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.

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