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Elevate your marketing results and deliver fanatically customer-centric experiences with best practices, insights, tools, and ideas from DemandLab.

  • Upcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond

    Upcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond

    Join us Friday, June 12 to learn how to re-assess, realign, and reprioritize marketing's key value drivers in uncertain times.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • How to Select the Best Channels to Promote Your B2B Content

    How to Select the Best Channels to Promote Your B2B Content

    In this article, we'll look at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.

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  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

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  • COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

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  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • Strategic COVID-19 Budget Cuts Worksheet

    Strategic COVID-19 Budget Cuts Worksheet

    This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.

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  • "DemandLab helped us configure a nuanced nurture campaign."

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  • Getting Ahead of COVID-19 Budget Cuts

    Getting Ahead of COVID-19 Budget Cuts

    How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • The Role Of Marketing During The COVID-19 Crisis

    The Role Of Marketing During The COVID-19 Crisis

    How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

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  • Rhoan Morgan on Using Marketing Automation to Drive Revenue

    Rhoan Morgan on Using Marketing Automation to Drive Revenue

    Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.

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  • Quick Marketing Wins: COVID-19 Pivot Punch List

    Quick Marketing Wins: COVID-19 Pivot Punch List

    Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

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  • The CMO's Imperative: MarTech Stack Optimization Report

    The CMO's Imperative: MarTech Stack Optimization Report

    This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.

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  • How to Become Unforgettable with CX Leader Jeanne Bliss

    How to Become Unforgettable with CX Leader Jeanne Bliss

    Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

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  • A Humane Approach to B2B CX During a Pandemic

    A Humane Approach to B2B CX During a Pandemic

    There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

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  • Delivering Unforgettable Customer Experience in Uncertain Times

    Delivering Unforgettable Customer Experience in Uncertain Times

    As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

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  • "The nurture campaign helped us build a strong, trusted brand with prospects and customers."

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  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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  • "Working with DemandLab has enabled us to generate new leads through content marketing."

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  • Adobe Summit Has Gone Virtual. Here's What You Should Know.

    Adobe Summit Has Gone Virtual. Here's What You Should Know.

    In this post, we share how to navigate the Virtual On-Demand Adobe Summit and provide tips on which sessions you can’t miss.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • 5 Women Who Are Leading the Charge in B2B CX

    5 Women Who Are Leading the Charge in B2B CX

    In honor of Women's History Month, we're celebrating five women who are leading the charge in the field of customer experience.

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  • DemandLab helps Marketo secure its first higher education client

    DemandLab helps Marketo secure its first higher education client

    Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.

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  • Revamp and Reengage: Elevate your Engagement Nurture Programs

    Revamp and Reengage: Elevate your Engagement Nurture Programs

    In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.

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