We are Innovators

Rhoan is the CEO and Co-founder of DemandLab, an agency she launched in 2009 in response to the new opportunities technology was bringing to the marketing landscape. With over 25 years of experience in marketing, and as an early advocate and adopter of marketing's collection and use of data and technology to drive marketing and business performance, she established DemandLab as a full-service marketing agency specializing in delivering marketing-led customer experience strategy and execution services to clients.

She was one of the first wave of marketing leaders to recognize the potential of marketing automation. With this in mind, Rhoan continues to explore next-generation technologies that accelerate revenue, clarify marketing's contribution to revenue, support engaging customer journeys, and deliver valuable customer insights to key business stakeholders, including marketing, sales, finance, and customer success.

Rhoan is an award-winning digital marketing professional. She is the co-author of Change Agents: The Radical Role of Tomorrow's CMO, host of the Revenue Rebels podcast, and publishes an award-winning monthly column for CMSWire.

At DemandLab, her daily impact includes driving the vision of growth, including targeted service offerings, client happiness, new client development, and growing and advancing a 100% remote global team.

Rhoan devotes time to gaining new insights and perspectives by keeping her spare time filled with relevant books, journals, papers, podcasts, and media to enrich her thinking on marketing, sales, and business growth for her team and DemandLab's clients.

Julien is CFO and Co-founder of DemandLab and provides financial leadership and management to the team. With a background in sales, management, finance, and logistics, Julien is responsible for leading and managing DemandLab’s financial operations to drive organizational growth and ensure financial strength and operating efficiency.

When co-founding the company in 2009, Julien’s background in sales and customer service management provided a unique perspective on the challenges marketing, sales, and service encountered due to a lack of technology, integrations, insights, and collaboration. He believed in the vision and managed growth to ensure DemandLab could deliver to its clients.

Julien hails from France with a degree in business management and logistics and has gained international leadership experience through positions in France, Saudi Arabia, and Cameroon, Africa.

Eric oversees the optimization of day-to-day operations and the smooth delivery of all client work. As COO, he works closely with the CEO and executive leadership team to plan and manage the company’s operational policies and develop and help implement a plan to attain the agency’s short and long-term financial and operational goals.  

Eric plays a vital role in building on DemandLab’s culture of collaboration and success. He ensures that DemandLab employees can design, create, and maintain a positive remote working environment conducive to getting work done while having fun. 

Before joining DemandLab, Eric led brand management and revenue funnel growth as the Director of Marketing and Recruitment for Algonquin College. Eric is a three-time Marketo Champion, a two-time Revvie (Revenue Performance Excellence Award) winner, founder of the Ottawa and Higher Education Marketo Regional User Group, and an active participant in the Ottawa Salesforce User Group. 

Eric lives in Ottawa, Ontario, with his wife, two children, and dogs, enjoying cycling and blacksmithing.

Chen's work and education have taken her from Canada to China, Singapore, and Australia, before landing at DemandLab. She brings nearly 10 years of marketing expertise to DemandLab, specifically in digital marketing and analytics and marketing automation. As the leader of our client success team, Chen plays a major role in developing and managing client relationships, building client trust, and driving client value and success.

Chen is a Marketo Certified Expert and holds a Bachelor's in International Business and a Master's Degree in International Affairs.

Chen is a travel enthusiast and currently lives in Ottawa, Ontario with her husband. When she isn't working, she also enjoys cooking and going to the gym (due to her love of cooking!).

Madalina oversees DemandLab’s EMEA (Europe, the Middle East, and Africa) team and ensures that clients receive stellar service through the team's management, training, and support. She also serves clients by leading the implementation of marketing and sales technologies and providing program execution support via marketing automation, CRM, and ancillary platforms for application system deployment and integration projects.

Madalina’s daily role involves designing and presenting innovative solutions that delight our clients with every engagement they have with DemandLab.

Madalina is passionate about digital transformation and enabling our clients to optimize and scale their demand generation and revenue growth activities through marketing technology. She brings over 9 years of marketing experience to the DemandLab team and holds an MCE certificate from Marketo and both Software and Inbound certifications from HubSpot.

As a Backend & DevOps Engineer at DemandLab, Ian is focused on developing the backend logic for software and integrating it into marketing platforms. 

Ian’s daily role also involves implementing processes and automation for the deployment of cloud infrastructures. 

Ian began his career in marketing and then pivoted to become a software engineer, focusing on providing value to marketers through innovative tools. He loves the challenges that the industry brings as well as the possibilities that it has to offer. 

One of Ian’s biggest passions has always been music. He likes to sing, play the guitar/ bass guitar, and work with music production. 

Zana joins the DemandLab team with over 5 years of experience in project management, customer service, quality assurance, and data analytics. As a project coordinator, she supports our Client Services team in the day-to-day operations of DemandLab’s projects and services delivery.

Zana has a strong passion for helping her colleagues and our clients meet and exceed goals and expectations. She maintains project management systems, monitors team and client utilization, provides task management and general project communication, and produces reports for internal and client needs.

Zana holds a Bachelor's in Business Administration and a Google Project Management Certificate. Before DemandLab, she worked for Peloton as a Quality Analyst and Project Coordinator after excelling in a previous role as a Member Support Associate.

Zana enjoys traveling, cleaning, and discovering new music in her free time.

Casey leads all aspects of DemandLab's efforts to bring new products and solutions to market for our prospects and customers. By converting our in-depth knowledge of technology, content, and data and insights into marketer's needs, Casey explores new ways to transform client pain points into product offerings.

Casey brings over 15 years of technical and marketing expertise to the team. Their creative problem-solving abilities and broad experience across marketing and sales technology solutions, systems architecture, and big data help our clients solve their most perplexing technical issues. Casey is a Marketo Certified Expert and Analyst, a four-time Marketo Champion, a Certified Salesforce Administrator, and a Google Analytics Individual Qualification recipient. 

When they aren’t at their desk, they enjoy video games and run an organization that focuses on the history and preservation of these games. Casey lives outside of San Diego, California with their wife, pet cats, bearded dragon, and dwarf rabbit.

Richard works closely with the Chief Operating Officer to design, execute and manage DemandLab’s operational effectiveness to strengthen and grow DemandLab’s expanding business. Working with the Entrepreneurial Operating System in mind, Richard focuses on organizational clarity, driving results, prioritization, removing barriers, strategic planning, and creating an environment of operational excellence to further enable DemandLab to deliver award-winning solutions.

As the Manager, Operations, Richard oversees and optimizes the complete work task lifecycle process, resource forecasting, company policies and procedures, knowledge base, Contract Management, and security (such as SOC2).

Richard brings with him more than 20 years of experience in operational streamlining and operational effectiveness with feet-on-the-street experience in Canada, the US, the UK, India, the Philippines, and Japan.

Richard lives just outside of Ottawa, Ontario, with his wife and children, and as an outdoor enthusiast, can sometimes be found working from his off-grid cabin in the woods.

Gergely joins the DemandLab team with over a decade of experience in software and website development, business development, product management, and project management. In his role as Martech Developer, Gergely’s daily impact involves working closely with our enterprise clients on tagging and analytics, reporting and SQL, as well as contributing to our ongoing product development efforts.

Before joining DemandLab, Gergely helped various Hungarian clients such as Vodafone on app and web customer insights. He's also developed fully-custom digital dashboards for companies and has experience in frontend web development.

Gergely’s interests have pivoted to digital marketing and analytics in more recent years. This passion for data also extends into his personal life. 

Gergely lives in Budaörs with his wife, two daughters, and two pet squirrels. He enjoys hiking or biking or a fun game board session with friends and family in his spare time.

In his role as Martech Expert, Imre leverages technology to efficiently deliver services while providing accountability and collaboration to clients to ensure success across all engagements.

At DemandLab, his daily impact includes providing expertise in marketing automation, marketing operations, campaign execution, process improvement, and efficiency enhancements to our clients.

Imre brings over 10 years of marketing experience, including in marketing automation, to the DemandLab team. In addition to his expertise in technology platforms like Oracle Eloqua, Eloqua Engage, and Workfront, Imre helps clients advance their use of Marketo and Salesforce. He was named an Eloqua Master and Eloqua Campaign Execution Master in 2020. 

Imre works from our EMEA offices outside Budapest, Hungary, where he lives with his wife, three children, and pet cat, Süti. In his free time, Imre enjoys cooking and gardening.

Elnaz is a technically focused marketer and problem-solver. She has a deep curiosity and passion for creating and building software solutions that combine marketing and sales technologies with process, automation, and data governance in order to

deliver value for DemandLab’s clients.

Elnaz has over 15 years of experience in product marketing and marketing automation, with demonstrated expertise in Marketo and Salesforce, as well as ActiveCampaign, ClickFunnels, HubSpot, and Drift. She is passionate about the end-to-end digital buyers’ journey, marketing funnels, and sales cycles.

Elnaz joins us from Toronto, Canada, and enjoys walking, hiking, and climbing. She also enjoys dancing, watching movies, and reading books in her spare time.

Abigail was born and raised in the Philippines. She holds a Bachelor's degree in Information Technology and has four years of experience in marketing automation. She is a 2x Marketo Certified Expert. 

She began her career in Marketo Automation and later transitioned into Marketing Technology Architecture. In her role as a Martech Specialist with DemandLab her daily tasks revolve around producing and testing emails, landing pages, and forms as well as executing all necessary preparations for launching successful client campaigns. 

In her free time, Abigail finds joy and relaxation in the simple pleasure of driving.

Robyn is a highly motivated and accomplished B2B marketer with experience spanning various industries. Over the course of her career, Robyn has consistently demonstrated a strong commitment to building effective marketing programs and leveraging integrated marketing technology platforms to deliver tangible results.

As a Client Success Strategist at DemandLab, Robyn plays a pivotal role in developing and nurturing client relationships, building client trust, leading the timely and successful delivery of client solutions, and driving client value and success.

Robyn resides in Ottawa, Canada wiith her husband and two children. During her downtime, you can catch Robyn indulging in a good book, lacing up her skates for a hockey game, or enjoying the great outdoors with her family. 

Afreen is a highly driven individual with a deep love for marketing automation and digital technologies. Her enthusiasm for marketing automation stems from her appreciation for its transformative impact on business. She believes that automating repetitive tasks not only saves time and resources but also helps marketers to focus on strategic initiatives that drive tangible results.

Afreen brings her comprehensive understanding of platforms such as Marketo, Salesforce, HubSpot, NetSuite, InfusionSoft, Google Analytics, and Mailchimp, as well as her expertise with customer journeys, behavioral triggers, nurture programs, and lead scoring models to her role as a Martech Expert with the DemandLab team.

In her free time, Afreen volunteers to help elderly individuals access and learn technological tools. She also enjoys hiking and exploring trails, taking leisurely strolls in the park, and spending time with friends and family. 

As a Marketing Automation Specialist, Rasul’s ultimate objective is to help our clients utilize marketing technology as an essential part of their digital marketing strategy. His key specialization is Adobe Marketo Engage, and he is an Adobe Certified Marketo Expert. Rasul collaborates closely with our clients to ensure timely and efficient implementation of automated marketing campaigns.

Rasul’s impact within DemandLab is creating value for our customers with his rich knowledge and experience in marketing automation concepts.

He joins the team from Genpact, where he worked as a Marketing Automation Specialist and Senior Process Associate, optimizing landing pages and email nurtures, presenting findings on campaign results, and most recently serving as the assistant Marketo admin.

Rasul has lived in 3 different countries and now resides in Hungary. He is also an avid football enthusiast and has supported Arsenal FC for more than 15 years.

Working directly with our Client Success Manager, Charlie delivers change management services to clients to support growth. Charlie solves client strategic challenges by utilizing change management, enablement, and training frameworks to ensure the success of complex projects and implementations.

Charlie brings experience in account management, marketing and sales funnel strategy to his role as Change Management Consultant.

In his free time, Charlie enjoys walks, activities and anime sessions with his wife and 2 children, as well as golf. He also enjoys working on a passion project in which marketers of all varieties share their experiences and journeys from entry level to a multitude of other roles within the Martech/AdTech industry.

Briana’s ambition, organization, and eagerness to learn makes her an asset to DemandLab’s Project Management team. As Project Coordinator, she aims to understand project needs and goals and assist with coordinating resources, meetings, and information for our clients. Briana also works closely with the Manager of Project Services and the Client Sucess Strategist to ensure that project deadlines and budgets are monitored and expectations are clear.

She joins the DemandLab team after gaining experience managing international tradeshows and events at Mapei Corporation and working as a Project Coordinator at Floor and Decor.

When she is not busy managing client projects, Briana focuses on animals. As an animal lover, Briana founded an organization on her college campus in 2018 named "Paws and Claws," which fundraises money for local animal shelters and advocates the importance of “Adopt, Don’t Shop!”.

Gábor supports the execution of client campaigns, such as the development and implementation of marketing and sales customer engagement programs, including nurture programs, trigger-based communications, email campaigns, and landing pages with forms.

He brings 5 years of digital marketing and 4 years of e-commerce experience to the DemandLab team, specializing in marketing automation platforms, including Adobe Marketo Engage and Oracle Eloqua. Gábor is familiar with Salesforce and has advanced knowledge of HTML, CSS, javascript, PHP, and MySQL.

Gabor works from our Hungary, Budapest office and enjoys reading, computer programming, and sports like karate, running, basketball, and handball in his spare time.

Szilvia supports DemandLab’s Budapest, Hungary team as an administrative assistant. Szilvia is highly proficient at multi-tasking, organization, and communication. She is analytical, resourceful, and adept at problem solving. 

In her daily role, she supports overall operations, training development, and aids with recruitment. She also assists with new hire onboarding programs. 

In her free time, Szilvia enjoys interior design, dancing, and reading both 20th-century and psychology-related books.

As a Project Coordinator, Ricardo is responsible for ensuring that client projects stay within scope, timeline, and budget. Ricardo supports the team through diligent task management and helps to make sure that everyone has what they need to do their best work, keeping all stakeholders (internal and external) happy. Prior to joining DemandLab, Ricardo was involved with Project Management within the construction sector.

In his free time, Ricardo enjoys hiking, working out, learning interesting skills (like riding a unicycle), and assembling puzzles. In fact, he has completed both a 33,600,-piece and a 42,000-piece puzzle!

Christian brings 20 years of demand generation experience to the DemandLab team. He works to uncover and develop new business opportunities within the marketing technology space. Christian’s martech experience spans marketing automation platforms; Eloqua, Adobe Campaign, and Marketo. He holds a Level 1 Business Certification for Eloqua and a Sales Accreditation certificate for both Adobe Campaign Classic and Standard. He also received his sales accreditation for Marketo and ZoomInfo.

Christian has a passion for demonstrating how martech solutions contribute to the success of organizations. In prior roles, Christian was responsible for developing business relations with companies in various parts of the world, including the U.S., Australia and New Zealand, and ASEAN markets.

Christian lives in Worcester, MA, where he enjoys hiking, cycling, flag football, touch rugby or even a nice long walk down a quiet trail (outside of the city) when the weather is warm. In the winter, he loves to snow tube.

As Director of Marketing, Heather ensures that DemandLab’s company mission and vision are reflected in our marketing initiatives. Heather oversees demand generation, thought leadership, positioning, communications, and brand development for DemandLab’s internal marketing team. She also develops marketing strategy and execution plans based on business objectives.

With over 20 years of B2B, B2C, product marketing, and advertising agency expertise, Heather has led and collaborated with diverse teams to realize outcomes including sales increases, website views, engagement, and conversions through expanded market awareness.

Heather’s daily impact at DemandLab involves driving the core strategic marketing plan by executing integrated demand generation campaigns, elevating the brand positioning, and enabling the sales team to increase lead generation.

Heather enjoys watching her son play hockey, reading, flower gardening, and baking in her free time.

Kangel joins the DemandLab team with over seven years of marketing experience in agency and client-side roles focusing on brand management, marketing communications, digital marketing, and marketing automation. She has a Bachelor’s degree in Management Studies specializing in Marketing. She is also a Marketo Certified Expert with a passion for marketing automation. In her previous role, she led the Marketo implementation team at Marketing Automation Canada, where she had the opportunity to implement Marketo for multiple clients from varied industries. 

In her role, Kangel’s daily impact involves delivering martech solutions to DemandLab clients to ensure their expectations, goals, and deliverables are met with excellence.

Kangel lives in Toronto, Canada, with her fiance. On weekends and during her free time, she enjoys watching shows like Shark Tank and Survivor, exploring local restaurants, cycling (weather permitting), and playing board games with friends and family.

Renáta has an eye for detail and organizing and has always been passionate about task management and execution. She brings enthusiasm and critical thinking to the team and a personal drive to help our team and clients achieve their goals.

Renáta has several years of experience coordinating projects between key stakeholders and specializes in analyzing and prioritizing complex requests to ensure projects stay within scope. Her experience has allowed her to work in various platforms such as Jira and Salesforce.

As a Project Coordinator, her daily impact involves understanding our client’s project needs and goals, assisting with the coordination of resources, meetings, and information, and improving communication flow.

Renáta works in our EMEA office in Budapest, Hungary. In her free time, she loves traveling, and she enjoys planning every last detail of her travels in advance.

Zsolt brings over ten years of professional experience and five years of front-end development experience to the DemandLab team. In his role as a Martech Frontend Developer he creates and maintains front-end solutions for marketing automation systems and develops responsive and high-performance web applications. 

Zsolt also has experience in CRM system integrations, analytics tools, back-end development and e-commerce. He is passionate about learning cutting-edge technologies and creating outstanding customer journeys. 

In his free time, Zsolt enjoys music and sports. 

Orsolya is a native of Budapest and joins our Hungarian team as a Marketing Automation Specialist. She supports the execution of client campaigns, including email, landing page, and nurturing program development. 

Orsolya brings over ten years of experience in digital marketing, five years of experience in marketing automation, and a strong knowledge of Oracle Eloqua and Salesforce Sales Cloud to the team. She is currently pursuing her Adobe Marketo Expert Certification. Her daily impact involves improving efficiencies and processes for our client’s use of marketing automation.

Before joining DemandLab, Orsolya worked for Wolters Kluwer, where she was praised for her advanced automation skills and willingness to jump on solutions quickly. 

Outside of work, Orsolya is a huge animal lover and environmental supporter.

In her role as a Martech Solutions Architect, Tiffany creates data-driven and technically-focused martech solutions to solve problems and deliver value for DemandLab's clients around process, automation, and data governance.

She brings a wide range of experience to the team in marketing operations and automation, digital brand management, email compliance, and software integrations.

Tiffany makes a daily impact by continuously and innovatively supporting DemandLab and its clients with troubleshooting and martech optimization to enable advances in marketing and sales programs.

Hailing from Austin, Texas, Tiffany is a racing and motorhead enthusiast who enjoys flying helicopters and riding sportbikes. She is also passionate about the outdoors, wildlife, and travel.

In her role as a Senior Martech Automation Expert, Bethany is responsible for helping clients strategize and execute creative and efficient technical solutions to support successful marketing campaigns and engagements. 

Bethany brings over 7 years of experience in marketing automation, specifically Marketo, Eloqua, Pardot and Salesforce. Bethany has earned Eloqua Master, Salesforce Admin, and Pardot Email Specialist Certifications. She also has a background in project management, which helps her to prioritize and organize a multitude of projects and tasks at once. 

She makes a daily impact at DemandLab by providing creative technical strategies and implementations ranging from simple email campaigns to complex operational programs and integrations. 

Bethany lives on a small farm with her husband, daughter, 2 dogs, 2 cats, 3 goats and 6 chickens. Outside of caring for things on the farm, she enjoys playing sand volleyball, painting, singing karaoke, and tackling DIY projects. 

In her role as a B2B Demand Generation Specialist,  Veronica is responsible for facilitating demand generation campaigns in order to meet company goals. 

In addition, she is responsible for assisting with content creation, brand development initiatives, and social media marketing. 

Veronica brings demand generation and ABM experience to the team, along with a tremendous amount of energy and enthusiasm. 

In her free time, Veronica is a sun-loving, globe-trotting, volleyball enthusiast. 

Since graduating with a Bachelor’s in Marketing, Emma has always been passionate about digital marketing and automation. She brings over six years of experience in digital marketing and marketing automation to DemandLab’s growing Client Success team and has been able to work on different facets of various businesses.

In her last role at Kubota, she led the rollout and adoption of Eloqua for B2B, B2C, and B2B2C sides of the business. Today, as a Martech Client Success Strategist, her daily impact involves helping clients meet their objectives and develop strategies while driving additional value at every stage of their relationship with DemandLab.

Emma joins us from Toronto. In her downtime, she can be found playing sports, looking for new paths or hiking trails to venture on with her 2-year-old Belgian Shepherd Luna, discovering new food spots in the city, or reading.

Kimberly is a project management master. In her role, Kimberly oversees the scope, budget, and timelines of our client engagements and is responsible for client onboarding, monitoring budget utilization, and scheduling resources. She also provides direction on workflow processes, team workload management, and the organization of the project management tools and systems that support the services team.

At DemandLab, her daily impact includes improving efficiencies to allow for organization scale and growth through process improvements and project management system automation.

She brings nearly a decade of project management experience to the team, specializing in branding and advertising, campaign execution, digital and social media, marketing automation, and content development. Outside of her PM duties, Kimberly engages in special projects to help improve DemandLab operations, culture initiatives, and team development.

Kimberly lives in the New England area. She enjoys snuggling with her pup, Captain America, and a myriad of hobbies, including visiting museums and galleries, attending concerts and food festivals, traveling, spending time with family, and hosting dinner parties.