We are Innovators

Rhoan is the CEO and Co-founder of DemandLab, an agency she launched in 2009 in response to the new opportunities technology was bringing to the marketing landscape. With over 25 years of experience in marketing, and as an early advocate and adopter of marketing's collection and use of data and technology to drive marketing and business performance, she established DemandLab as a full-service marketing agency specializing in delivering marketing-led customer experience strategy and execution services to clients.

She was one of the first wave of marketing leaders to recognize the potential of marketing automation. With this in mind, Rhoan continues to explore next-generation technologies that accelerate revenue, clarify marketing's contribution to revenue, support engaging customer journeys, and deliver valuable customer insights to key business stakeholders, including marketing, sales, finance, and customer success.

Rhoan is an award-winning digital marketing professional. She is the co-author of Change Agents: The Radical Role of Tomorrow's CMO, host of the Revenue Rebels podcast, and publishes an award-winning monthly column for CMSWire.

At DemandLab, her daily impact includes driving the vision of growth, including targeted service offerings, client happiness, new client development, and growing and advancing a 100% remote global team.

Rhoan devotes time to gaining new insights and perspectives by keeping her spare time filled with relevant books, journals, papers, podcasts, and media to enrich her thinking on marketing, sales, and business growth for her team and DemandLab's clients.

Julien is CFO and Co-founder of DemandLab and provides financial leadership and management to the team. With a background in sales, management, finance, and logistics, Julien is responsible for leading and managing DemandLab’s financial operations to drive organizational growth and ensure financial strength and operating efficiency.

When co-founding the company in 2009, Julien’s background in sales and customer service management provided a unique perspective on the challenges marketing, sales, and service encountered due to a lack of technology, integrations, insights, and collaboration. He believed in the vision and managed growth to ensure DemandLab could deliver to its clients.

Julien hails from France with a degree in business management and logistics and has gained international leadership experience through positions in France, Saudi Arabia, and Cameroon, Africa.

Eric oversees the optimization of day-to-day operations and the smooth delivery of all client work. As COO, he works closely with the CEO and executive leadership team to plan and manage the company’s operational policies and develop and help implement a plan to attain the agency’s short and long-term financial and operational goals.  

Eric plays a vital role in building on DemandLab’s culture of collaboration and success. He ensures that DemandLab employees can design, create, and maintain a positive remote working environment conducive to getting work done while having fun. 

Before joining DemandLab, Eric led brand management and revenue funnel growth as the Director of Marketing and Recruitment for Algonquin College. Eric is a three-time Marketo Champion, a two-time Revvie (Revenue Performance Excellence Award) winner, founder of the Ottawa and Higher Education Marketo Regional User Group, and an active participant in the Ottawa Salesforce User Group. 

Eric lives in Ottawa, Ontario, with his wife, two children, and dogs, enjoying cycling and blacksmithing.

Madalina Bogden is the Director of Delivery Services at DemandLab. She serves clients by leading the implementation of marketing and sales technologies and providing program execution support via marketing automation, CRM, and ancillary platforms for application system deployment and integration projects. She brings over 10 years of marketing operations experience to the team and holds an MCE certificate from Marketo and both Software and Inbound certifications from HubSpot.

Christine is a seasoned Operations Manager with over 20 years of experience, known for optimizing efficiency and enhancing organizational success. Her expertise in strategic planning, process improvement, and team leadership has been continually refined, allowing her to significantly improve workflow and productivity.

Throughout her career, Christine has demonstrated an exceptional ability to streamline operations and implement cost-effective solutions, consistently leveraging data-driven insights to pinpoint improvement opportunities and make strategic decisions.

As a leader, she builds and motivates high-performing teams, cultivating a culture of innovation and continuous improvement. Christine's dynamic leadership style enables her to effectively manage competing priorities and steer projects to completion.

Her diverse background includes a decade in the United States Navy and roles such as Business Operations Manager at Diaago and FPT North America. Based in Morgantown, PA, Christine enjoys spending time with her family and engaging in outdoor activities like hiking, camping, kayaking, and gardening. 

Casey leads all aspects of DemandLab's efforts to bring new products and solutions to market for our prospects and customers. By converting our in-depth knowledge of technology, content, and data and insights into marketer's needs, Casey explores new ways to transform client pain points into product offerings.

Casey brings over 15 years of technical and marketing expertise to the team. Their creative problem-solving abilities and broad experience across marketing and sales technology solutions, systems architecture, and big data help our clients solve their most perplexing technical issues. Casey is a Marketo Certified Expert and Analyst, a four-time Marketo Champion, a Certified Salesforce Administrator, and a Google Analytics Individual Qualification recipient. 

When they aren’t at their desk, they enjoy video games and run an organization that focuses on the history and preservation of these games. Casey lives outside of San Diego, California with their wife, pet cats, bearded dragon, and dwarf rabbit.