We are Innovators

Rhoan is the CEO and Co-founder of DemandLab, an agency she launched in 2009 in response to the new opportunities technology was bringing to the marketing landscape. With over 25 years of experience in marketing, and as an early advocate and adopter of marketing's collection and use of data and technology to drive marketing and business performance, she established DemandLab as a full-service marketing agency specializing in delivering marketing-led customer experience strategy and execution services to clients.

She was one of the first wave of marketing leaders to recognize the potential of marketing automation. With this in mind, Rhoan continues to explore next-generation technologies that accelerate revenue, clarify marketing's contribution to revenue, support engaging customer journeys, and deliver valuable customer insights to key business stakeholders, including marketing, sales, finance, and customer success.

Rhoan is an award-winning digital marketing professional. She is the co-author of Change Agents: The Radical Role of Tomorrow's CMO, host of the Revenue Rebels podcast, and publishes an award-winning monthly column for CMSWire.

At DemandLab, her daily impact includes driving the vision of growth, including targeted service offerings, client happiness, new client development, and growing and advancing a 100% remote global team.

Rhoan devotes time to gaining new insights and perspectives by keeping her spare time filled with relevant books, journals, papers, podcasts, and media to enrich her thinking on marketing, sales, and business growth for her team and DemandLab's clients.

Julien is CFO and Co-founder of DemandLab and provides financial leadership and management to the team. With a background in sales, management, finance, and logistics, Julien is responsible for leading and managing DemandLab’s financial operations to drive organizational growth and ensure financial strength and operating efficiency.

When co-founding the company in 2009, Julien’s background in sales and customer service management provided a unique perspective on the challenges marketing, sales, and service encountered due to a lack of technology, integrations, insights, and collaboration. He believed in the vision and managed growth to ensure DemandLab could deliver to its clients.

Julien hails from France with a degree in business management and logistics and has gained international leadership experience through positions in France, Saudi Arabia, and Cameroon, Africa.

Eric oversees the optimization of day-to-day operations and the smooth delivery of all client work. As COO, he works closely with the CEO and executive leadership team to plan and manage the company’s operational policies and develop and help implement a plan to attain the agency’s short and long-term financial and operational goals.  

Eric plays a vital role in building on DemandLab’s culture of collaboration and success. He ensures that DemandLab employees can design, create, and maintain a positive remote working environment conducive to getting work done while having fun. 

Before joining DemandLab, Eric led brand management and revenue funnel growth as the Director of Marketing and Recruitment for Algonquin College. Eric is a three-time Marketo Champion, a two-time Revvie (Revenue Performance Excellence Award) winner, founder of the Ottawa and Higher Education Marketo Regional User Group, and an active participant in the Ottawa Salesforce User Group. 

Eric lives in Ottawa, Ontario, with his wife, two children, and dogs, enjoying cycling and blacksmithing.

Chen's work and education have taken her from Canada to China, Singapore, and Australia, before landing at DemandLab. She brings nearly 10 years of marketing expertise to DemandLab, specifically in digital marketing and analytics and marketing automation. As a member of our account management team, Chen plays a leading role in developing and managing client relationships, building client trust, and driving client value and success.

Chen is a Marketo Certified Expert and holds a Bachelor's in International Business and a Master's Degree in International Affairs.

Chen is a travel enthusiast and currently lives in Ottawa, Ontario with her husband. When she isn't working, she also enjoys cooking and going to the gym (due to her love of cooking!).

Madalina oversees DemandLab’s EMEA (Europe, the Middle East and Africa) team and ensures that clients receive stellar service through the team's management, training, and support. She also serves clients by leading the implementation of marketing and sales technologies and providing program execution support via marketing automation, CRM and ancillary platforms for application system deployment and integration projects.

Madalina’s daily role involves designing and presenting innovative solutions that delight our clients with every engagement they have with DemandLab.

Madalina is passionate about digital transformation and enabling our clients to optimize and scale their demand generation and revenue growth activities through marketing technology. She brings over 9 years of marketing experience to the DemandLab team and holds an MCE certificate from Marketo and both Software and Inbound certifications from HubSpot.

Courtney leads all aspects of DemandLab's efforts to bring new products and solutions to market for our prospects and customers. By converting our in-depth knowledge of technology, content, and data and insights into marketer's needs, Courtney explores new ways to transform client pain points into product offerings.

Courtney brings over 15 years of technical and marketing expertise to the team. Her creative problem-solving abilities and broad experience across marketing and sales technology solutions, systems architecture, and big data help our clients solve their most perplexing technical issues. She is a Marketo Certified Expert and Analyst, a four-time Marketo Champion, a Certified Salesforce Administrator, and a Google Analytics Individual Qualification recipient.

When she isn't at her desk, she enjoys video games and runs an organization that focuses on the history and preservation of these games. Courtney lives outside of San Diego, California with her wife, pet cats, bearded dragon, and dwarf rabbit.

Gabe joins our fast-growing content division as a Senior Content Writer, serving clients in financial markets. He leads clients through the production of thought leadership and other essential content, including white papers, reports, case studies, articles, webinars, videos, interactive content, and campaign landing pages and emails.

At DemandLab, his impact is centered on driving client content forward, focusing on thought leadership, targeted messaging, and new medium development.  

Before joining DemandLab, Gabe was a financial journalist and editorial leader at S&P Global Market Intelligence, where he led several news expansion initiatives around the world. 

Gabe lives in the Philadelphia area with his wife, daughter, and a 10-year-old rescue dog. Outside of work, Gabe enjoys cooking and gardening. He’s also a DIYer and is almost always looking for a new weekend project.

Lerin works closely with clients to develop and execute marketing, sales, and service initiatives that meet or exceed our client's overarching business objectives and financial goals.

As a Client Success Strategist, Lerin partners with client teams to build and implement an effective content marketing strategy while navigating the nuances of branding in today's digital marketplace. Internally, her daily impact involves supporting our growing global team through remote collaboration and identifying big-picture efficiencies for scaling so contributors can stay focused on content and areas of individual expertise.

With ten years in digital marketing and working with clients, Lerin brings expertise in client education, digital community engagement strategy, content development, and brand management to DemandLab. She has worked on both the client and agency sides of marketing to drive client value and success.

Lerin is a hobby enthusiast. Some of her interests include traveling, gardening, yoga, cooking, and DIY home projects. She lives in Tulsa, Oklahoma with her husband, two cats, and two dogs.

In his role as Marketing Automation Specialist, Imre leverages technology to efficiently deliver services while providing accountability and collaboration to clients to ensure success across all engagements.

At DemandLab, his daily impact includes providing expertise in marketing automation, marketing operations, campaign execution, process improvement, and efficiency enhancements to our clients.

Imre brings over 10 years of marketing experience, including in marketing automation, to the DemandLab team. In addition to his expertise in technology platforms like Oracle Eloqua, Eloqua Engage, and Workfront, Imre helps clients advance their use of Marketo and Salesforce. He was named an Eloqua Master and Eloqua Campaign Execution Master in 2020. 

Imre works from our EMEA offices outside Budapest, Hungary, where he lives with his wife, three children, and pet cat, Süti. In his free time, Imre enjoys cooking and gardening.

Liz is a technically focused marketer and problem-solver. She has a deep curiosity and passion for creating and building software solutions that combine marketing and sales technology with process, automation, and data governance to deliver value for Fortune 500 and enterprise clients in financial services, software, higher education, and transportation.

Liz brings 20 years of software, SaaS and cloud technology industry experience to her role as Martech Solutions Architect. She specializes in demand generation programs, customer journey design, lead scoring, data quality enhancement, segmentation strategies, and alignment with sales initiatives. She is a Marketo Certified Expert and has worked with several marketing automation and CRM systems, including Marketo, HubSpot, Pardot, and Salesforce.

Liz is an avid runner who lives in the Greater Boston area. She enjoys distance running and regularly competes in marathons and half marathons.

An all-around advocate of the written word, Senior Content Writer Jennifer, delivers introspective content that positions DemandLab clients as leading authorities in their space and helps convert leads into customers. Her elite writing skills in the areas of finance, technology, and risk-mitigation transform white papers, case studies, and campaign collateral into definitive guides for decision-making and invariant customer loyalty.    

With over 20 years of corporate writing experience and a reputation for precision, Jennifer’s daily impact at DemandLab includes quickly and accurately assessing needs to craft messaging that engages our client’s audiences and builds an inarguable case for their product. 

Prior to joining DemandLab, Jennifer served the funding, finance, and insurance industries at companies including Willis Towers Watson, PSCU, and AAA. She is also well-regarded for her work in executive speech writing and authorship of annual reports. 

She resides in the Tampa area with her tribe of rescued animals and an assortment of pet succulents. She proudly admits to having an incurable case of wanderlust and enjoys visiting obscure and abandoned places.

Working directly with the company's executive leadership, Kiyana leads DemandLab's brand management and corporate communication efforts. As Marketing Manager, she brings 6 years of marketing experience to her role in supporting our corporate sales, marketing, and content development efforts. She also works closely with sales to ensure a seamless sales cycle and a better experience for the company's prospects and clients by leveraging Marketo and Salesforce.

At DemandLab, her daily impact involves supporting revenue growth through marketing campaigns and sale enablement support.

Kiyana is a Marketo Certified Expert, certified in Brand and Reputation Management, and holds a degree in Marketing and International Business from Drexel University.

Kiyana lives in Philadelphia, PA with her cat KoKo, and finds enjoyment in volunteering with local youth organizations, trying new and creative recipes, and growing her family of houseplants.

Ihor brings 2 years of customer service and 3 years of technical experience to the DemandLab Team, along with a macroeconomics background. He supports DemandLab's clients' needs to provide custom solutions that connect martech platforms, including analytics, customer engagement, customer experience, attribution, and data services to support our client's marketing goals.

At DemandLab, his impact involves thriving to help customers find fitting solutions for their technical needs and provide best-in-class service.

Understanding the problem and the customer's needs are crucial factors for Ihor. His attentiveness to detail, curiosity, and innate problem-solving skills allow him to tackle and solve problems of various complexity ranges. Ihor's expertise ranges across both front and back-end web development and platforms like Salesforce and SAP.

Ihor lives in Hungary, Budapest with his wife and daughter. He is a Trained & Tested Green Belt and enjoys creating beautiful and useful apps or websites in his spare time.

Gábor supports the execution of client campaigns such as the development and implementation of marketing and sales customer engagement programs, including nurture programs, trigger-based communications, email campaigns, and landing pages with forms.

He brings 5 years of digital marketing and 4 years of e-commerce experience to the DemandLab team, with specializations in marketing automation platforms including Marketo and Oracle Eloqua. Gábor is familiar with Salesforce and has advanced knowledge of HTML, CSS, javascript, PHP, and MySQL.

Gabor works from our Hungary, Budapest office and enjoys reading, computer programming and sports like karate running, basketball and handball in his spare time.

Christian brings 20 years of demand generation experience to the DemandLab team. He works to uncover and develop new business opportunities within the marketing technology space. Christian’s martech experience spans marketing automation platforms; Eloqua, Adobe Campaign, and Marketo. He holds a Level 1 Business Certification for Eloqua and a Sales Accreditation certificate for both Adobe Campaign Classic and Standard. He also received his sales accreditation for Marketo and ZoomInfo.

Christian has a passion for demonstrating how martech solutions contribute to the success of organizations. In prior roles, Christian was responsible for developing business relations with companies in various parts of the world, including the U.S., Australia and New Zealand, and ASEAN markets.

Christian lives in Worcester, MA, where he enjoys hiking, cycling, flag football, touch rugby or even a nice long walk down a quiet trail (outside of the city) when the weather is warm. In the winter, he loves to snow tube.

As Director of Marketing, Heather ensures that DemandLab’s company mission and vision are reflected in our marketing initiatives. Heather oversees demand generation, thought leadership, positioning, communications, and brand development for DemandLab’s internal marketing team. She also develops marketing strategy and execution plans based on business objectives.

With over 20 years of B2B, B2C, product marketing, and advertising agency expertise, Heather has led and collaborated with diverse teams to realize outcomes including sales increases, website views, engagement, and conversions through expanded market awareness.

Heather’s daily impact at DemandLab involves driving the core strategic marketing plan by executing integrated demand generation campaigns, elevating the brand positioning, and enabling the sales team to increase lead generation.

Heather enjoys watching her son play hockey, reading, flower gardening and baking in her free time.

As Director of Content Marketing Services, Rebecca leads DemandLab's content division and is responsible for delivering exceptional content and customer experiences to our clients. She brings two decades of success in driving organizations' goals through omnichannel content marketing strategies. 

At DemandLab, her daily impact includes championing the value of customer-centric marketing, including holistic thought leadership strategies, innovative approaches to increase marketing impact, and superior content delivery.

Prior to joining DemandLab, Rebecca led marketing and content initiatives at Lincoln Financial Group and Vanguard Group and clients in the technology, higher education, and publishing industries. She holds a bachelor of arts degree in literature with honors in creative writing from Brown University and a master of fine arts degree in creative writing from Emerson College. 

Rebecca lives in the Philadelphia area with her two daughters. When she isn't driving stellar content results for our clients, Rebecca enjoys exploring local parks with her family, watching classic movies, and trying new IPAs.

Sara is a goal-oriented Project Coordinator always on the lookout for innovative methods to accomplish a project from start to finish. As a detailed communicator, Sara is passionate about providing resources and streamlined communication to external and internal stakeholders. With a versatile marketing and public relations background, Sara aims to use her expertise to help clients meet and surpass their goals and objectives.

At DemandLab, her daily impact includes maintaining project scopes, team cohesiveness and accountability, and ensuring excellent client communication.

Before joining DemandLab, Sara assisted in developing and implementing communication and outreach plans for National Coalitions, Federal Agencies, Non-Profits, and Social Impact Organizations at Oak Hill Strategies.

Sara loves to watch basketball, work out, and catch up on The Real Housewives franchise series when she's off the clock. She currently lives in Philadelphia, PA with her Jack Russell Terrier, Otis.

Kimberly is a project management master. In her role, Kimberly oversees the scope, budget, and timelines of our client engagements and is responsible for client onboarding, monitoring budget utilization, and scheduling resources. She also provides direction on workflow processes, team workload management, and the organization of the project management tools and systems that support the services team.

At DemandLab, her daily impact includes improving efficiencies to allow for organization scale and growth through process improvements and project management system automation.

She brings nearly a decade of project management experience to the team, specializing in branding and advertising, campaign execution, digital and social media, marketing automation, and content development. Outside of her PM duties, Kimberly engages in special projects to help improve DemandLab operations, culture initiatives, and team development.

Kimberly lives in the New England area. She enjoys snuggling with her pup, Captain America, and a myriad of hobbies, including visiting museums and galleries, attending concerts and food festivals, traveling, spending time with family, and hosting dinner parties.