How Algonquin College Modernized Its Marketing—and What B2B Leaders Can Learn from It
In higher education, just like in B2B, long and complex buyer journeys are the norm. Prospective students explore programs, compare institutions, and take months—sometimes years—to make a decision. For Algonquin College, that complexity once meant limited visibility into what was working and what wasn’t.
That changed when the Ottawa-based institution partnered with DemandLab and Adobe to implement Marketo Engage—transforming its marketing operations from “batch and blast” to data-driven, personalized engagement at scale.
The results speak volumes:
- 71% year-over-year increase in leads
- 18% boost in sales conversions
- 50% reduction in marketing costs
But this success wasn’t just about the technology—it was about the partnership.
DemandLab served as the strategic and technical bridge between Algonquin’s marketing goals and Adobe’s automation platform. The agency led everything from lead scoring and campaign architecture to data integration and performance optimization—helping the college align people, process, and platform for measurable growth.
For B2B marketing leaders, the takeaway is clear:
- Technology alone doesn’t drive transformation—expert strategy and seamless execution do.
- Modern marketing is about orchestration, not just automation.
- And when you align your martech stack with business outcomes, the results are transformative.
Read the full case study to see how Algonquin College, DemandLab, and Adobe turned a legacy marketing model into a high-performance, revenue-driving engine.