Marketing Data | Marketing-Led Customer Experience |
Revenue Data Ownership: The Foundation for Fact-Based Customer Journey Movement
If you’ve ever sat in a forecast call and felt like you were listening to a well-rehearsed story instead of a measurable plan, you’re not…
Business Leadership |
The Revenue Engine Blind Spot: Why B2B Marketers Don’t Feel Like Revenue Generators
I was recently invited to speak to a college digital marketing class to provide an industry perspective on the future of our industry. An insight…
Business Leadership | Digital Marketing |
The AI Honeymoon Is Over: 5 Predictions for B2B MarTech in 2026
B2B marketing’s love affair with generative AI in 2025 brought excitement, speed, and experimentation—but also chaos. As we move into 2026, the era of “free…
Marketing Data |
Part 1: Benchmarking Marketing Contribution: How Maturity Impacts Marketing’s Value to the Business
A New Metric: Marketing Contribution Proving the value of marketing efforts is often a challenge in B2B marketing. Traditional metrics like attribution have long been…
Attribution | Business Leadership | Marketing Technology
Marketing Attribution is Blocking Marketers from the C-Suite
We’ve all seen the countless articles about B2B marketing’s relationship with the C-suite. But here’s the irony: while marketing is supposed to be the chief…
Business Leadership | Content Marketing | Digital Marketing
Marketing’s Critical Role in Revenue Strategy: How to Earn a Seat in the Boardroom
As marketing leaders, we know our role is no longer limited to managing customer relationships or running campaigns. Today, marketing is a key driver of…
Business Leadership | Marketing Technology |
Why CMOs Shouldn’t Trust the AI Confidence Boom
Originally published on CMSWire on May 16, 2025 87% of marketers believe AI is accurate. Reality? Most AI content contains major flaws. The Gist AI…
Business Leadership | Digital Marketing | Marketing Data
The MQL Era Is Over. What Comes Next?
Back in the day, Hubspot and Marketo were scrappy upstarts determined to disrupt how marketers made and measured their impact. Today, they are titans whose…
Business Leadership | Content Marketing | Digital Marketing
Congrats, Marketing Operations: You’ve Won Your Executive Seat
But the job of marketing operations is far from done. Originally published on CMSWire on January 30, 2025 The Gist Strategic shift needed. Marketing operations…
Business Leadership | Content Marketing | Digital Marketing
Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber
Originally published on DemandGen Report on January 27, 2025 Plumbers play an essential role in building construction: They’re responsible for a key piece of critical…