About DemandLab |
3 Tips for Generating Leads During a Downturn
Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn. The world has changed dramatically over…
Marketing Technology |
Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation
B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead…
Attribution | Content Marketing | Marketing Data
How to Select the Best Channels to Promote Your B2B Content
The internet is a vast and crowded place: if you wait for the right people to stumble across your content, it will sit there gathering…
Content Marketing | Marketing Technology |
How to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great. Back when I was in elementary…
Content Marketing |
Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)
I have developed strategies for content marketing for years now, and even I still need to rethink the elements that go into them. There are…
Content Marketing |
5 Reasons Your B2B Marketing Personas Aren’t Working
Virtually nonexistent 10 years ago, marketing personas are widely used today. But few marketers are seeing optimal value from this powerful marketing tool. If you…
Content Marketing |
The One Thing Missing from Virtually Every B2B Marketing Persona
The majority of B2B marketers use personas, but very few get them right. In this article, we’ll look at the five dimensions that every marketing…
Content Marketing |
How to Spring Clean Your Marketing Content in 3 Steps
What is it about spring that makes us want to start poking around in the darkest corners of our closets and cupboards? It’s a seasonal…
Content Marketing |
How B2B Financial Firms Can Use Content Marketing to Win Big
Many B2C financial firms (including fintech) have taken to content marketing like ducks to water; in the B2B space, financial firms have been slower to…
Attribution | Content Marketing |
Mo’ Money, Mo’ Content: How to Make the Case for a Bigger Content Marketing Budget
Google “the case for content marketing” and you’ll get nearly 30,000 results. Clearly, marketers are looking for ways to convince the decision makers and free…