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Posts by Kimberly Yanni

Kimberly is the Manager, Project Services at DemandLab. She brings nearly a decade of project management experience to the team, specializing in branding and advertising, campaign execution, digital and social media, marketing automation, and content development. Outside of her PM duties, Kimberly engages in special projects to help improve DemandLab operations, culture initiatives, and team development.

Business Leadership | Marketing-Led Customer Experience | Project Management

3 Signs It’s Time to Call a Project Manager for Help

By: Kimberly Yanni
April 27th, 2023

Every organization has a linchpin: a person(s) or thing essential to the organization.  In my opinion, what most people don’t realize is that “thing” is…

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About DemandLab | Business Leadership | Project Management

7 Tips for Managing Workload During the Holiday Season

By: Kimberly Yanni
December 1st, 2022

Three years may have passed, but managing one’s to-do lists—both work and personal—around this time of year is a challenge that’s also “evergreen.” From the…

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Achieving Seamless Project Management In a Virtual World

By: Kimberly Yanni
June 23rd, 2020

Let’s get it out of the way and state the obvious – we’re living in a new normal that has fundamentally changed how we work…

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Walking the Tightrope between Supporting Optimistic Goals and Managing Realistic Expectations

By: Kimberly Yanni
August 22nd, 2019

We all think we’re superhuman at times, so it is not uncommon to start out a project with lofty, optimistic goals. However, in the race…

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9 Skills All Project Managers Must Perfect

By: Kimberly Yanni
June 27th, 2019

Ring leader. Herder of cats. Manager of projects. The role of a project manager has been described in countless ways depending on the industry, organization,…

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Beginning at the End – A Guide to Backwards Planning

By: Kimberly Yanni
April 19th, 2019

People often say, “it’s not about the destination, it’s about the journey.” Sounds lovely, right? But to a project or marketing manager, everything is about…

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Business Leadership |

How Company Culture Plays a Role in Team (and Client) Success

By: Kimberly Yanni
January 30th, 2019

I’ve seen company culture described a lot of different ways. Sadly, when people attempt to describe their company’s culture you’ll hear things like, “We wear…

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How Data Impacts Project Planning

By: Kimberly Yanni
December 7th, 2018

Project planning is a critical element in successful marketing, resulting in marketing projects that are more efficient and less wasteful of time, resources, and budget….

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