Posts by Liz Medeiros

Liz is a Martech Solutions Architect at DemandLab and a Marketo Certified Expert. She has 20 years of software, SaaS, and cloud technology industry experience and has led cross-functional and departmental groups through process and technology transformation projects that have increased efficiency, simplified processes and reduced cost.

Marketing Data | Marketing Technology | Marketo

Marketo vs. Salesforce Reports? Which Can You Trust?

By: Liz Medeiros
September 29th, 2020

Why are my marketing campaign reports different from my sales reports? If you’ve ever asked this question, this blog article is for you. In a…

Marketing Data | Marketing Technology | Marketo

I Wish That I Knew Then What I Know Now – Marketo Edition

By: Liz Medeiros
May 22nd, 2019

While preparing to get recertified as a Marketo Certified Expert, I took the opportunity to review the study materials and refresh my memory on all…

Marketing Data | Marketing Technology | Marketo

How to Enable Sales with the Right Information

By: Liz Medeiros
November 27th, 2018

So you are notifying sales of leads? Great! How about taking it to the next level and enabling them with the right information so they…

ABM | Marketing Technology |

Getting (more) value out of your ABM program

By: Liz Medeiros
December 19th, 2017

ABM or account-based marketing is no longer just a sexy buzz word for marketers. According to a SiriusDecisions survey (gated content), 93% of respondents stated…