Marketing Technology |
Who Owns the Pipeline: Sales or Marketing? That’s the Wrong Question.
Sales and marketing have been fighting over who owns the pipeline since the pipeline was invented, but lately, it’s started to look as though marketing…
Content Marketing |
F#ck Content Marketing: Shifting Marketers Focus to Content Experience
We consider today’s guest a true rule breaker! Randy Frisch, CMO and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can…
Attribution | Business Leadership | Marketing Technology
Revenue-Based Compensation: Coming Soon to a Marketing Job Near You
There’s a lot of talk about revenue attribution in marketing these days. Tying marketing activities directly to the organization’s revenues has the potential to elevate…
Business Leadership | Marketing Technology |
In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option
Plug “sales enablement” into Google and you’ll return nearly 2.5 million hits. Google “marketing enablement” and you’ll get a tenth of that number. There’s not…
Business Leadership | Content Marketing | Marketing Technology
Why Successful Acquisitions Need Marketing at the Forefront
Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom…
Marketing Data | Marketing Technology |
How Empathy from Marketers can Improve Marketing & Sales Alignment
Is marketing & sales alignment achievable? There is no question how critical alignment between your marketing and sales team is. But, is alignment achievable? At…
Content Marketing | Marketing Data |
How To Execute Content Initiatives That Drive Results and Revenue
In last month’s episode of the Revenue Rebels podcast, Rhoan Morgan sat down with Kristy DelMuto who shared her journey leading a content marketing effort…
Content Marketing | Marketing Data |
How to Drive Revenue Using Content Marketing
How did a middle-market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving…
Business Leadership | Marketing Technology | Marketing-Led Customer Experience
Leading Digital Transformation Within Your Organizations
Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are…
Marketing Technology |
Why Segmentation is Key to Building Your Customer Journey
You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to…