The Martech Solutions Architect team member is a technically-focused marketer and problem-solver that has a deep curiosity and passion for creating and building software solutions that combine marketing and sales technology with process, automation and data governance in order to deliver value for DemandLab’s clients. The Martech Solutions Architect partners with the client’s Marketing and Digital Strategist to deliver solutions by leading the design, delivery, and execution of client engagements such as nurture programs, scoring programs, trigger-based communications, general email campaigns, reporting, and analytics.
This client-facing role requires superior communication and analytics skills in following DemandLab’s delivery process to ensure that all aspect of the client’s expectations and deliverables are met. This role requires the ability to listen and understand the client’s goals and issues, document the client’s needs, translate the identified needs to a comprehensive solution of processes and technologies to create a work breakdown structure that articulates milestones and timelines to the client’s satisfaction and their goals.
This role requires the design, creation, implementation and maintenance of tactical items, being supportive of the client’s strategy and takes into account both the customer’s knowledge and technology maturity along with the customer’s resource constraints. Designing with end reporting and customer goals in mind, the Martech Solutions Architect is a data-driven team member that applies customer-appropriate data analysis techniques, data governance regimes and integrates third-party data sources into a holistic data system.
As a problem solver, the Martech Solutions Architect is expected to be able to design, prototype and debug a large number of issues that may arise while engaged on a client’s project including (but not limited to) communication timing and deliverability issues, duplicate record management, implement responsive design and accessibility for marketing assets, and troubleshoot third-party integrations and synchronization events.