Transforming the customer experience
This consumer asset-rental company needed to improve communications with its rental customers in order to improve the experience, increase conversions, and maximize upsell revenue.
DemandLab helped them develop a Marketo architecture that orchestrated their email and offline channels. The system enabled the company to collect and use customer data to deliver coordinated, engaging interactions that are dynamic, responsive, and personalized to each customer’s unique situation and needs.
See the remarkable results this project produced for them including:
Find Out How We Did It
- Turning a transaction into a long-term relationship
- Increasing reservation rates by 11%
- Significantly increasing upsell revenue for moving supplies