Orchestrated Marketo Nurture Boosts Conversions and Upsells

Find out DemandLab helped an asset-rental company launch a multi-channel, automated nurture.

DemandLab - Case Study - Orchestrated Nurture

Transforming the customer experience

This consumer asset-rental company needed to improve communications with its rental customers in order to improve the experience, increase conversions, and maximize upsell revenue.

DemandLab helped them develop a Marketo architecture that orchestrated their email and offline channels. The system enabled the company to collect and use customer data to deliver coordinated, engaging interactions that are dynamic, responsive, and personalized to each customer’s unique situation and needs. 

See the remarkable results this project produced for them including:

  • Turning a transaction into a long-term relationship
  • Increasing reservation rates by 11%
  • Significantly increasing upsell revenue for moving supplies
Find Out How We Did It
DemandLab - Case Study - Orchestrated Nurture