Attracting attention in a crowded market
PEF Services, a boutique fund administration firm, needed to market its premium services in a price-conscious market.
DemandLab helped PEF develop a collection of high-quality white papers designed to engage its target market, position fund administration as mission-critical service, and generate qualified leads.
By publishing value-driven thought leadership, PEF was able to achieve a dramatic and measurable change in its market reach and positioning. PEF’s white paper-collection has enabled the firm to:
- Demonstrate expertise and compete with bigger firms
- Shift the conversation around fund administration
- Double brand engagement within a year
Find out how PEF transformed its market potential by showcasing the expertise and insights of its leadership team
Find Out How We Did It