Find out how DemandLab helped Qlik build a nurture that was flexible and responsive, yet required far less effort to manage.
Qlik, a business intelligence firm, needed to create a sophisticated, segmented nurture that delivered a personalized experience for their global audience. The technology infrastructure also had to be easy for their international marketing team to manage.
DemandLab helped them build an intricate nurture architecture using Marketo and Salesforce that seamlessly delivers content based on the lead's needs, interests, behaviors, buying stage, geography, and more.
Read the full case study to for key insights on how: