Newsletter automation sets Stylesight free
As a premier, global information hub for the fashion industry, Stylesight (now WGSN) needed to produce and distribute multiple newsletters in different languages and themes every month.
DemandLab helped them to streamline and simplify the process using Marketo, which:
- Saved the marketing department an estimated $300,000 in operating costs,
- Slashed production time from days to hours, and
- Earned the team rave reviews from newsletter recipients.
Read the case study for expert tips and best practices.
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