Change Agents Strategy Playbook
It's time to swap the old marketing playbook for something new. Use DemandLab's Change Agents Playbook to create a step-by-step framework for change.
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Are you ready to change?
The Change Agents: The Radical Role of Today's CMO book was written to help visionary CMOs and B2B marketing leaders drive real growth and inspire a transformational mindset.
For those marketers ready to turn their inspiration into execution, the step-by-step Change Agents Playbook will help you. Download the Playbook today to:
- Define and align your organization's goals with marketing initiatives
- Engage and get buy-in across business units and the executive team
- Optimize data strategies and processes
The playbook includes 9 worksheet templates and additional resources to guide your efforts and help you create a strategic blueprint to turn your marketing vision into a reality.