Meet The Team

Put our people and their brains to work for you

Our award-winning team accelerates your success with advanced expertise in marketing, sales, and service, supporting technologies, strategy, process and execution. With a drive to bring optimum value to our clients, we also partner and collaborate with industry thinkers on exciting, challenging projects from analytics to predictive modeling and revenue forecasting. In addition to our full-time team members, we have developed and vetted a community of experts in graphic design, development, and coding specialists to round out our integrated solutions.

You’re getting the industry’s best

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Founded in 2009, we have 8+ years in service to our clients
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We bring 4 decades of executive leadership to you and your team
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Bringing you over 40 years of combined MarTech experience
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We’ve earned over 30 MarTech certifications
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Winners of 13 Industry awards for DemandLab and our clients
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Our team is global and has worked in a combined 10 countries
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We speak 9 languages proficiently
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Holders of 8 (and counting) MarTech platform championships
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Presented at 50+ speaking engagements to educate fellow MarTechers
Leadership Team

Rhoan Morgan

CEO

Rhoan is the co-founder and CEO of DemandLab A strong advocate and early adopter of marketing's collection and use of data and technology, she saw that a lack of analytics and automation was preventing many of her peers in B2B and B2C businesses from capitalizing on the potential.

She launched DemandLab as a full-service marketing and sales agency that specialized in delivering technology-assisted strategy and campaign execution to her clients. Under her leadership, DemandLab has grown significantly year over year while delivering award-winning work that positively impacts market share, operational efficiency and for the agency’s enterprise clients.

One of the first wave of marketing leaders to recognize the potential of marketing automation, Rhoan continues to explore next-generation technologies and analytics that accelerate revenue, clarify marketing’s contribution, support engaging customer journeys, and deliver valuable customer insights.

Rhoan sees marketing as the catalyst for digital transformation that radiates across the organization, connecting sales, IT, customer services, and finance and generating deeper levels of transparency, accountability, and coordination. Prior to co-founding DemandLab, Rhoan gained international leadership experience overseeing the marketing and sales teams for CreoLink, an ISP based in Cameroon. She also led content strategy, media buying, and media and analyst relations at Shunra, a network virtualization solution subsequently acquired by HP.

Rhoan has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year and has twice been named to the list of 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA). She is committed to mentoring women in sales and marketing. Most recently she has been a career counselor for Dress for Success, a non-profit organization that helps women facing employment challenges to achieve economic independence.

The rapid evolution of automation technologies, digital marketing, and data science have rewritten the possibilities for marketers and the organizations they work for.- Rhoan Morgan, CEO, DemandLab

Julien Gasparac

COO

Julien is the co-founder and COO of DemandLab and provides financial and operational leadership and management to the team. With a long background in sales, management, finance and logistics, Julien’s strategic and analytical thinking capabilities have led to the development of several initiatives that have significantly elevated DemandLab’s operational efficiency.

He is responsible for leading and managing DemandLab’s operational controls, administrative and reporting procedures, and systems to manage organizational growth and to ensure financial strength and operating efficiency.

Julien saw an incredible opportunity when co-founding the company in 2009 as his long background in sales and customer service management provided a unique perspective on the challenges marketing, sales and service were encountering at that time due to a lack to technology, integrations, insights and collaboration. He believed in the vision and managed the company’s growth to ensure DemandLab could deliver to its clients.

Julien hails from France with a degree in business management and logistics and has gained international leadership experience through positions he’s held in France, Saudi Arabia, and Cameroon Africa.

Prior to DemandLab, Julien founded and ran a modern wall decor and custom decal company for three years, serving both the consumer and business markets including retail customers in regions including apac, Europe and Central America, including ModCloth and the Metropolitan Museum of Art in NYC, plus thousands of direct customers around the world. He is also the co-founder of a successful real estate investment company based in Philadelphia, PA.

With 11 years of management and leadership experience, Julien ensures overall operational strength, overseeing the functional success of the company. “I look at our work from the lens of the finance leader, and having systems in place that enable proper reporting — and the people that make those insights actionable — is foremost on my mind every day.”

I look at our work from the lens of the finance leader, and having systems in place that enable proper reporting — and the people that make those insights actionable — is foremost on my mind every day.- Julien Gasparac, COO, DemandLab

ERIC HOLLEBONE

CHIEF MARKETING TECHNOLOGIST, VP MARKETING

Eric brings DemandLab’s 360 Digital Fusion to life for our clients by integrating strategy, technology, and data across the marketing, sales, and services continuum. By leveraging cloud technologies and enterprise application architecture to drive digital innovation, Eric designs solutions and effects transformations along the entire length of the customer journey—from creating awareness to increasing revenue to enhancing loyalty and customer lifetime value.

A background in technology and engineering enables Eric to approach marketing from a uniquely scientific, technical, and data-driven perspective. He uses this experience to restore balance to the creative/emotional and scientific/technical dimensions of the marketing mission. Eric believes that the c-suite has a responsibility to disrupt the status quo before their competitors do.

His approach to technology involves thinking beyond the immediacy of today’s needs and re-orienting the organization toward tomorrow’s possibilities. He promotes early adoption, non-traditional approaches, and digital flexibility as key competitive advantages for businesses in every sector.

Eric was an early advocate of marketing automation, measurement, and analytics as a means of driving greater insight for the marketer and a more personalized journey for the customer.

Today, he is focused on the potential for big data, AI, beacon technologies, and the IoT to change the marketing landscape and accelerate digital change across the organization. Early in his career, he delivered technology solutions to global brands such as Rolls-Royce Aircraft, Ford Motor Company, Toyota, Agilent, and Hewlett-Packard.

Prior to joining DemandLab, Eric led brand management and revenue funnel growth as the Director of Marketing and Recruitment for Algonquin College. Eric is a three-time Marketo Champion, a two-time Revvie (Revenue Performance Excellence Award) winner, leader of the Ottawa Marketo Regional User Group (Ottawa), and an active participant in the Salesforce User Group (Ottawa).

He speaks regularly on a number of topics, including CASL (Canada’s Anti-Spam Legislation), marketing technology, and digital transformation. 

Whatever you’re doing today, figure out what to stop doing and what to start doing. Accept short-term discomfort as a requirement for long-term gain and market- Eric Hollebone, VP Marketing, DemandLab

Alex Stanton

Director, Professional Services

Alex serves as Director of Professional Services and works with the executive team to ensure that clients receive world-class results from the DemandLab team. She provides management and oversight to our delivery team members and hones our processes to ensure our projects and managed services engagements are delivered in a seamless and timely manner.

Alex spends a large part of her time developing, managing and communicating project plans & ensuring that projects are completed on time, within budget, meeting or exceeding specifications to delight our clients with every engagement they have with DemandLab.

Alex provides strategic direction on client projects to maximize our customer’s ROI and revenues through the use of advanced marketing and sales technology platforms. With a strong focus on technology and strategy, she develops advanced structures that support client’s organizational growth goals.

Alex launched her career in marketing automation consulting as an independant consultant in 2010 and started at at DemandLab in 2013 as a Senior Marketing, Automation and CRM Consultant. She continues to bring considerable creativity to several long-time client relationships to ensure the best marketing outcomes are met.

A thought leader in marketing automation and CRM technologies, Alex is adept in Marketo, Eloqua, Pardot and Salesforce. She is a two-time Marketo Champion, an elite group of professionals recognized for their expertise, leadership and involvement in the Marketo community.

She was awarded a Stevie Award for Female Executive of the Year and was named on 40 Most Inspiring Leaders in Sales Lead Management. Through her ability to develop and apply business strategies and her keen attention to detail, Alex has helped to elevate DemandLab’s operational excellence and deliver exceptional outcomes.