Marketing Technology |
Composable tech stacks are yet another hype pitfall that most marketers need to avoid
The composable software movement has been simmering quietly for the past couple of years. But heading into 2026, it’s starting to get loud. You’ll see…
Marketing Technology |
Why Generic Event Follow-Ups Are Killing Your Pipeline
TL;DR: Speed doesn’t matter if your message is irrelevant. Discover why generic post-event blasts are destroying your brand credibility and how to use your MarTech…
Marketing Data | Marketing Technology |
The Consent Concierge: Why B2B Geofencing Needs a Value-First Makeover
At a Tony Robbins event, people will practically give you a kidney in exchange for a better experience. I know—I worked there. When engagement is…
Marketing Data | Marketing-Led Customer Experience |
Revenue Data Ownership: The Foundation for Fact-Based Customer Journey Movement
If you’ve ever sat in a forecast call and felt like you were listening to a well-rehearsed story instead of a measurable plan, you’re not…
Attribution |
Why Attribution Alone Cannot Prove Event ROI
As pressure mounts on B2B marketing budgets, events are under increasing scrutiny. Marketing leaders are being asked to justify spend, prove revenue impact, and defend…
Business Leadership |
The Revenue Engine Blind Spot: Why B2B Marketers Don’t Feel Like Revenue Generators
I was recently invited to speak to a college digital marketing class to provide an industry perspective on the future of our industry. An insight…
AI |
The New Mandate for Marketing Ops: Evolve from Automation Experts to Business Partners Part 2
Before reading this blog, check out Part 1 here! Becoming the Business Transformation Partner: Speaking the Language of Business Outcomes & Impact In today’s fast-moving,…
AI |
The New Mandate for Marketing Ops: Evolve from Automation Experts to Business Partners Part 1
The whispers are growing louder, aren’t they? “AI is coming for our jobs.” For those of us in marketing operations and automation, it’s a particularly…
Business Leadership | Digital Marketing |
The AI Honeymoon Is Over: 5 Predictions for B2B MarTech in 2026
B2B marketing’s love affair with generative AI in 2025 brought excitement, speed, and experimentation—but also chaos. As we move into 2026, the era of “free…
Marketing Technology |
The Impact of Data Automation on Your Demand Gen Program
In today’s fast-moving B2B landscape, the success of your demand generation program depends on one thing above all: data. Not just having it, but making…