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Openprise, the data and AI orchestration company that makes go-to-market (GTM) data smarter, today announced a strategic partnership with DemandLab, a...
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3 min. read
If you’ve ever sat in a forecast call and felt like you were listening to a well-rehearsed story instead of...
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5 min. read
As pressure mounts on B2B marketing budgets, events are under increasing scrutiny. Marketing leaders are being asked to justify spend,...
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3 min. read
I was recently invited to speak to a college digital marketing class to provide an industry perspective on the future...
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4 min. read
Before reading this blog, check out Part 1 here! Becoming the Business Transformation Partner: Speaking the Language of Business Outcomes...
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5 min. read
The whispers are growing louder, aren't they? "AI is coming for our jobs." For those of us in marketing operations...
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4 min. read
B2B marketing’s love affair with generative AI in 2025 brought excitement, speed, and experimentation—but also chaos. As we move into...
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4 min. read
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