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Info Sheet

Integrate Google Analytics™ and Marketo®

Integrating Google Analytics into your Marketo platform breaks through those constraints and opens a world of possibilities.

Explore the key capabilities that a Google Analytics – Marketo integration delivers.

Find out:

  • Why this is the logical first step in the transition from “campaigns” to strategy

  • How it gets you one giant step closer to end-to-end revenue attribution through visitor clickstream visualizations

  • How it unlocks the power of aggregate data–and why that’s so important

  • How it supports split-testing and performance monitoring across every digital channel

  • How it enhances and enriches your view of prospects and customers

Whether you’re a martech specialist or a marketing executive, this information sheet will help you understand the key capabilities and strategic advantages of integrating Google Analytics and Marketo.

Marketo is either a registered trademark or trademarks of Marketo Inc. in the United States and/or other countries. Google Analytics™ is either a registered trademark or trademarks of Google Inc. in the United States and/or other countries.

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