The Revenue Ecosystem™: A Framework for Digital Transformation
It’s a pivotal moment in marketing. Are you pivoting in the right direction?
When you look at the wealth of sophisticated digital tools that are now available to marketers, it’s sometimes hard to believe that virtually none of them existed 10 years ago. Today, not only have these technologies arrived, they’ve matured. They’re no longer untested or experimental: they’re marketing essentials.
Yet, few marketers are in a position to seize this golden moment in marketing and make the most of it. How can marketers break the cycle and step up to effect digital transformation within their organization?
We call this the Revenue Ecosystem® . This framework will help guide you and your team through your own successful digital transformation by uniting your greatest assets – people, processes, technology, data, and experiences.