Use thois playbook to create a step-by-step framework for building a Revenue Ecosystem®.
The Change Agents: The Radical Role of Tomorrow’s CMO book was written to guide these marketers through the process and inspire a transformational mindset.
For marketers who are ready to turn their inspiration into execution, the step-by-step Change Agents Playbook will help you embark on the first three steps in the Revenue Ecosystem® Framework.
Use this playbook to:
The playbook includes worksheet templates and additional resources to guide your efforts and help you create a strategic blueprint to turn your marketing vision into a reality.